1991 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

2020 Alfa Romeo Stelvio Quadrifoglio Road Test | The driver's choice becomes less compromised

The 2020 Alfa Romeo Stelvio Quadrifoglio marks the third model year of the Italian SUV. And every time we’ve driven it, weÂ’ve come away smitten with its driving dynamics but disappointed in areas of technology and finish. So, Alfa Romeo has made some changes, upgrading some interior pieces, revamping the infotainment system and upgrading the driver assist systems. Wisely, everything mechanical has been left alone. The result: This is the best version of arguably the best-driving performance crossover on the market. But it still has room for improvement that could continue to sway some buyers to the competition. WeÂ’ll start with a recap of the best part of this crossover: how it drives. The now famed Ferrari-derived 505-horsepower V6 is the headline grabber, for good reason. It delivers loads of power and does so smoothly and across most of the rev band. It sounds great when driving in Dynamic or Race mode. The transmission itÂ’s connected to, an eight-speed automatic, shifts smoothly and reasonably quickly, but some of the competition can crack off shifts faster. But what really makes the Quadrifoglio shine is the combined capability of the chassis and all-wheel-drive system. They provide enormous amounts of grip and a neutral feeling that encourages you to keep adding power through every corner. It feels light and responsive, more like a car than a crossover. ThereÂ’s a bit more body roll than you might expect for such a serious sporting machine, but itÂ’s not unwelcome. It gives the Stelvio a fluid, lively feel, not unlike what you would find in a Miata, which is also slightly roly-poly. The Stelvio is never upset by bumps, either, and the ride ranges from compliant to bouncy depending on the driving mode. The steering in Dynamic and Race mode is extremely well-weighted and progressive, though in Normal mode, itÂ’s a bit light and numb. On the whole, though, the Alfa is wonderful to drive. Nevertheless, itÂ’s also a luxury crossover starting at over $80,000, so it canÂ’t just drive well. It needs to provide a premium experience with plenty of gizmos to justify the price. In this area, the Quadrifoglio makes a solid initial impression. Every surface is covered in either leather or carbon fiber, and features double stitching at every seam. It looks and feels lovely. The interiorÂ’s crown jewels, though, are the huge aluminum shifter paddles.