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The troubled Alfa Romeo Giulia needs serious help [UPDATE]

UPDATE: An Alfa Romeo US spokesman responded to this article with the following statement: The safety concerns expressed in the story are false. The all-new 2017 Alfa Romeo Giulia is designed and engineered to meet or exceed all federal safety regulations. The Alfa Romeo Giulia will begin production for the North American market in the late second-quarter of this year. Alfa Romeo will have a full product portfolio of premium vehicles that includes plans for (8) all-new Alfa Romeo vehicles by 2020. The product launches are prioritized by segment volumes starting this year with the Alfa Romeo Giulia production for North America starting in late Q2, followed by the Midsize-UV – the 2nd largest premium segment in North America. Even on the day you dragged them kicking and screaming and gesticulating wildly to a table full of concrete evidence, Alfa Romeo executives will never admit the Giulia program is going through a tough patch. But it is. Reports say the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front, side and rear impact tests. Alfa denies it. Automotive News published a report last week saying two suppliers had insisted the Giulia, on the eve of production, didn't just fail one internal crash test, but failed the front-, side-, and rear-impact tests. A third supplier source told us the same thing. Alfa is denying it. It was due on sale in Europe late last year and was supposed to be here in the next month or two. But it wasn't, and it won't. It was to be headlined by a twin-turbo V6 that reportedly howled its way around the Nurburgring 14 seconds faster than the BMW M3 could manage. That second part is only true if you believe it's fair to compare a full lap in a standard BMW M3 with a favorable accumulation of sector times to a development prototype Giulia with 220 pounds stripped out of it and rolling on hand-cut racing slicks. No, me neither. A Promising Start The Giulia's all-new architecture was developed in just two years by a skunkworks of young engineers headed by Fiat's engineering prince, Philippe Krief, and (bafflingly) sited inside Maserati's headquarters complex in Modena, about three hours from Alfa Romeo's own Turin HQ.

Fiat set to invest $12B on new models, stop Euro losses in 3 years

Naturally, you'd expect a massive automaker like Fiat to have an in-depth plan to exit the current European-market doldrums, and you'd expect that plan to include plenty of new vehicles to attract those precious buyers that still remain despite the financial downturn. And you'd be right, though Fiat does seem to have a few unexpected twists up its corporate sleeve.
Perhaps the biggest shocker is a report that Fiat will completely drop the Punto, a car with mass-market appeal aimed at small-car buyers cross-shopping the popular Volkswagen Polo. Its replacement will be a five-door Fiat 500 aimed at upmarket buyers (sounds awfully similar to the 500L) that will be built in Poland. Lower-end customers will reportedly be served by variants of the Fiat Panda.
Borrowing a page from the BMW, Daimler and Volkswagen playbook, reports Automotive News, Fiat is said to have plans to reignite production at its Italian factories by retooling them to build high-end vehicles from Maserati and Alfa Romeo. These will be marketed as premium products, built by skilled Italian workers (who are paid wages that are 75-percent higher than those building Fiats in Poland), and will be sold around the world.

Alfa Romeo won't sully the GTA name by putting it on the Stelvio

Alfa Romeo began celebrating its 110th birthday by resurrecting the heritage-laced GTA nameplate on a track-happy evolution of the Giulia Quadrifoglio. Enthusiasts went wild when they heard the news, but the company warned it's not about to put the GTA name on every model it makes just to capitalize on its popularity. First launched in 1965, the GTA acronym has historically denoted a lighter version of an existing model developed with racing (or, at least, track use) in mind. The recently-unveiled Giulia GTA fits the bill; a Stelvio GTA wouldn't, according to the company. Executives thought long and hard about it and ultimately ruled it out. "GTA is an important name for Alfa Romeo. Frankly speaking, we had a meeting on a Stelvio GTA, but it's just not in line with customer expectations. It has to be the best possible [on the track]. On the Stelvio, we have a higher center of gravity [than on the Giulia], so it won't achieve the same goals," said Fabio Migliavacca, the company's product marketing boss, in a candid interview with British magazine Autocar. His comments suggest the 505-horsepower Quadrifoglio model is as hot as the Stelvio will get in the foreseeable future. There's no indication Alfa Romeo is planning to add a second sedan to its range — its next new model is widely believed to be a smaller crossover — so the GTA treatment will be limited to the Giulia (pictured). This could explain why demand for the car and its two-seater GTAm counterpart has been exceptionally high. The stripped-out, 540-horsepower sedans are limited to 500 numbered units combined worldwide. Alfa Romeo hasn't started taking orders yet, and it had the misfortune of unveiling the model mere days before the Italian government imposed an ongoing national coronavirus quarantine, but it has received more expressions of interest than it has build slots. Migliavacca revealed a majority of the enthusiasts the firm has heard from prefer the more hardcore GTAm over the slightly softer GTA. It's lighter, and consequently quicker around a track. "A lot of people are raising their hands and saying, 'I want to have one,' 'I want to have four,'" he said. "It's truly an amazing reaction considering the timing." Related Video: