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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo Stelvio Quadrifoglio is new SUV king of the 'Ring

It's been a couple years since the last Nurburgring SUV lap record was set by the Porsche Cayenne Turbo S, a quick time of 7 minutes and 59 seconds making it the first SUV to pull off a sub-8 minute time. The Cayenne's glory days are over, though, as the Alfa Romeo Stelvio Quadrifoglio just obliterated that time. Alfa's wild SUV with its Ferrari-based 510-horsepower twin-turbo V6 managed to whip around the north loop of the 'Ring in just 7 minutes and 51 seconds. Not only does that make it 8 seconds quicker than the Cayenne, it's an insane 23 seconds faster than the Land Rover Range Rover SVR, the record holder before Porsche. The Stelvio also was working with a notable power disadvantage compared with the Cayenne and the Range Rover. The Porsche packed 565 horsepower, and the Land Rover had 542 horsepower. View 9 Photos Alfa Romeo also got the whole lap on film, which you can view up above. The video also shows that the Stelvio had an aftermarket roll cage fitted for an extra layer of safety. Alfa didn't say anything about how that might affect performance or what may have been done to offset it. But as we always point out with these records, they shouldn't be taken too seriously, especially for the SUV segment, in which we can virtually guarantee no one will be attempting to replicate this lap time with their personal Stelvios. Related Video:

On International Women's Day, Alfa Romeo salutes its legendary female race drivers

Alfa Romeo is celebrating International Women's Day by highlighting some of the women who have raced its cars over the past century. They collectively achieved a long list of impressive achievements on and off the track in the face of adversity. One of the earliest-known women that raced an Alfa Romeo professionally is Maria Antonietta d’Avanzo, an Italian baroness who started competing shortly after World War I. Her career spanned several decades, during which she competed against numerous pilots, including an ambitious young man named Enzo Ferrari who would have a profoundly important effect on Alfa Romeo's image and success on the track. He was a mediocre racer, by most accounts, but he proved to be a brilliant manager and was soon put in charge of the carmaker's racing efforts. Ferrari sold Anna Maria Peduzzi one of her first race cars: an Alfa Romeo 6C 1500 Super Sport. Racing either alone or with her husband, she took first in the 1500 category of the 1934 edition of the Mille Miglia. Helle Nice and Odette Siko also raced Alfa Romeo cars during the 1930s; the latter finished fourth overall and first in the 2.0-liter category in a privately-entered 6C 1750 Super Sport. Alfa Romeo's official entry, an 8C 2300, took second overall. Belgian-born Christine Beckers and Dutch racer Liane Engeman both competed in the GTA — one of the company's most successful race cars — during the 1960s. Alfa Romeo later hired Engeman as a model. Maria Grazia Lombardi (also known as Lella) raced a GTV6, but she's better known as the only woman to have scored points in Formula One. She competed from 1974 to 1976 and scored half a point in 1975. She also raced in four editions of the 24 Hours of Le Mans and finished 20th overall and second in her class in a Lancia Stratos. Colombian pilot Tatiana Calderon joined the Sauber Formula One team as a development driver in 2017 after a successful career racing karts. In 2018, she became a test driver for Alfa Romeo's Formula One team. She doesn't line up on the starting grid (at least not yet) but she plays a big part in creating the company's top-level race cars. Unlike many of her predecessors who raced as privateers or for small teams, she's officially affiliated with the company. Race teams (and car manufacturers in general) began welcoming more women into their ranks in the 1990s. Sibling company Maserati also shed light on some of the women who have played an important role in its racing history.