1989 Alfa Romeo Spider Roadster Convertible on 2040-cars

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On Location at the Alfa Romeo Museum with the new Giulia

The most exciting news from the reveal of the new Alfa Romeo Giulia was undoubtedly the 510-hp Quadrifoglio model that will top the lineup. To play up the brand's Italian-ness, as well as the fabulous sound the twin-turbo engine makes, Alfa had opera singer Andrea Bocelli sing the car out onto the stage. The event took place at Alfa Romeo's old headquarters in Arese just outside Milan. It's also the site of the brand's museum, which has been closed to the public for years and was recently expanded and redone. We got a quick preview ahead of the museum's official public reopening on June 30, 2015. Anyone traveling to the Milan area should definitely check it out, even if those who aren't die-hard Alfisti. Before the Alfa event, I got to spend some time at Expo Milano 2015. Expos like it are held every five years now around the world and are the modern-day equivalent to a world's fair. The theme was "Feeding the Planet, Energy for Life" with the pavilions from various countries showcasing displays on food production, shortages, and future solutions. When you're done watching our On Location video, stick around for an Alfa promo reel that teases the Giulia's insanely delicious noise.

Fiat Chrysler trademarks Kamal, likely for small Alfa CUV

We have Alfa Romeo news to share, and for once it's not about a product delay. Fiat Chrysler has trademarked the name Kamal and we think it will be used on one of two crossovers planned to follow the (delayed) Stelvio. Fiat Chrysler trademarked the name Kamal last month. Because trademark filings are intentionally vague, there is no specific brand attached to the application, only parent company FCA. The link to Alfa comes from a small CUV concept that used the name way back in 2003. If we had to wager, we'd say this one will be smaller than the midsize, Giulia-based Stelvio and could use a version of the same platform or whatever will underpin the brand's (eventual) small hatchback. It probably won't come in gold like the concept. We hope not, at least. Interestingly, there's no trademark for Stelvio in the US Patent and Trademark Office's database. That name was confirmed by Sergio Marchionne in February, but anyone familiar with recent Alfa news knows things change. And then they get pushed back and change again. About that waiting, though. Alfa's product plans have been made and amended, the gorgeous Giulia has been delayed, and now things seem to be on track. Maybe. If the latest trademark filing is any indication, the brand is at least thinking about what's supposed to come next. Related Video:

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video: