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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo Stelvio Utility Vehicle Spy Shots | Autoblog Minute

Latest spy shots of Alfa Romeo's utility vehicle, the Stelvio. Alfa Romeo SUV Autoblog Minute Videos Original Video alfa romeo stelvio

Alfa Romeo shows off Giulia and Stelvio GT Junior special editions

Alfa Romeo has announced a pair of new special editions commemorating the 1966 GT 1300 Junior. The Giulia and Stelvio GT Junior series are only available in Europe, and were inspired by the beloved predecessor to the legendary GTV. The Alfa Romeo GT 1300 Junior was part of a larger series of coupes from the 105 and 115 family. Built on a shortened Giulia chassis of the same era, lightweight aluminum-bodied GTAs and GTVs became a force in road racing, as well as GTC cabriolets and versions modified by carrozzerias. Possessing all the style of the Giugiaro-penned top-spec versions but with a less powerful engine and more affordable price tag, the GT 1300 Junior was by far the best seller of the range. It was a bona fide hit, and Alfa Romeo moved over 90,000 units from 1966-76. As the name suggests, the GT 1300 Junior had a 1.3 liter four-banger. Its 89 horsepower was delivered through a five-speed manual to the rear wheels. Weighing only a little over 2,000 pounds, its excellent handling helped make it an iconic model for the Alfa Romeo brand. To evoke the GT 1300 Junior, the Giulia and Stelvio have been dipped in an exclusive gold color called Lipari Ochre, a modern take on one of the GT 1300 Junior's most memorable hues. Both modern Alfas come with five-hole wheels, 19 inches on the Giulia and 21 inches on the Stelvio. There are no performance modifications to either vehicle. The Giulia and Stelvio come with either a 2.2-liter turbodiesel engine making 210 horsepower or a petrol 2.0-liter turbo four-cylinder generating 280 horsepower. Both are mated to an eight-speed automatic via a carbon-fiber driveshaft. The Giulia can be optioned with a rear-wheel-drive or all-wheel-drive drivetrain, while the Stelvio comes only in AWD flavor. Alfa Romeo says the GT Junior editions are the third in a trilogy of special editions that began with the 500-unit and wildly be-spoilered Giulia GTAm that debuted in May. That sold out almost immediately, and was followed by 6C Villa d’Este editions of the Giulia and Stelvio paying homage to 1949 6C 2500 SS. The company hasn't said how many units of the GT Junior will be sold, but they won't be coming to the U.S. anyway. Related video: