1989 Alfa Romeo Spider Graduate Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

2015 Alfa Romeo 4C Spider doffs its cap in Detroit

With the debut of the 2015 Alfa Romeo 4C Spider the Italian company's US lineup has officially doubled. Cosmetically, it makes most of its changes up top and out back, starting with its exposure to the sky. The 4C's 236-pound carbon-fiber monocoque was already engineered for open-air duty, so the Spider only needs an aluminum rollbar underneath the CF roll hoop - called a "halo" - as well as some new upper body brackets and a crossbeam in the engine compartment to maintain stiffness. The CF windshield frame is both bolted and glued to the monocoque. When it's time to close the cabin off, a stowable cloth roof or, later after launch, an available carbon-fiber hardtop will do the job. We've already had the chance to affix and remove the former, and it's a simple job that's good for a full 160 mph, unlike some rival's similar toupees that aren't approved for top-speed runs. When we saw spy shots of the 4C Spider on a photo shoot recently, we thought the center-mounted exhaust from the concept car had been retired, but that's not the case. Buyers will have the option of a center-set Akrapovic titanium dual-mode exhaust, with a carbon-fiber body surround. The aural sensations will be boosted further with three air extractors in the new decklid. The cockpit comes standard with cross-stitched leather in either black, red or Tobacco, depending on package. Details include CF vent surrounds, and an Alpine stereo with plenty of media input options (we're hoping it's better than the absolutely terrible head unit we've already experienced in the 4C coupe). Exterior touches will be enhanced by four new wheel designs in silver or dark finish, with four choices of brake caliper. How much performance will you give up to go topless? It doesn't look like much, if any. The 4C Coupe has been run from standstill to 60 miles per hour anywhere from 4.1 seconds to 4.3 seconds. Alfa gives the estimated time for the Spider as 4.1-seconds, to go along with 1.1 g of lateral acceleration, and says the car only weighs 22 pounds more than its fixed-head sibling. It looks like the Spider is out to earn all the attention it's going to get when it launches this summer. You can turn your attentions now to the mega gallery above and the lengthy press release below, and we'll have live shots of it from the Detroit Auto Show shortly.

Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.