1989 Alfa Romeo Quadrifoglio Spider on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo to launch new versions of 4C each year

Alfa Romeo is an exciting brand. You could argue that the MiTo and Giulietta hatchbacks might not speak so much to that effect, but the 4C sure does. Fortunately, Alfa has every intention of keeping the 4C at the forefront of its lineup with a series of upgrades – one to come each year, according to Top Gear. The production version of the compact mid-engined sports car launched just last year at the Geneva Motor Show, and this year the company returned with the 4C Spider concept that previews the production roadster to follow. That may prove the most substantial of the revisions Alfa has in mind for the 4C, but it may not be the last. Just what Alfa will do next remains to be seen, but sources are already speculating on what could follow. Since the current 4C is a bare-bones affair – with a minimalist cabin and no trunk to speak of with the front hood welded shut – we're wouldn't be surprised to see a slightly more accommodating version follow. After that, it's anyone's guess. Top Gear suggests a more hardcore version – it sure would be exciting to see the Quadrifoglio Verde adorn a more powerful 4C in the future. But we're still years off from seeing any such derivative come to fruition, so we'll just have to hold on tight for the time being and wait for Alfa to finally bring itself and the 4C to American showrooms. Featured Gallery 2014 Alfa Romeo 4C View 60 Photos News Source: Top Gear Alfa Romeo Convertible Coupe Performance alfa romeo 4c

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.