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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

CAR adds details to Alfa Romeo's five-year plan

Much of this month's issue of CAR Magazine is devoted to Alfa Romeo and what we can expect from it in the next five years. Of course, they unfortunately went to print before FCA CEO Sergio Marchionne died (and it took a while for it to land in my mail box), so certain elements are bound to change in light of new leadership. Nevertheless, there are plenty of interesting tidbits to chew on. First, there are a few more details regarding the Alfa Romeo 8C super car, which was confirmed during FCA's recent five-year plan announcement. Unlike the last front-engined, rear-drive 8C, the new one would be mid-engined with the rear wheels powered by a version of the Quadrofoglio turbo V6 brought up to the 600-horsepower range, and some amount of electrification added to the front axle. CAR indicates a total output of around 800 hp and 660 pound-feet of torque. A carbon fiber monococque would help keep the weight down, and to keep cost down, reporter Georg Kacher posits its production will be farmed out to a third party like Dallara. Both pricing and performance will be interesting with the 8C: how much does FCA want Alfa Romeo to compete with Ferrari? Without Marchionne leading both, perhaps it won't matter. View 19 Photos Then again, how much it wants Alfa to compete with Maserati might, as the future Giulia-based GTV coupe could do just that. Apparently, the coupe and convertible range is intended to compete with the entire breadth of the German two-door catalogue, from 4 Series and M4, to C- and E-Class Coupes. Presumably it'll therefore be more than just a Giulia coupe. Regular, high-performance and plug-in hybrid versions are mentioned. Finally, as was part of the previously announced five-year plan, there will be SUVs introduced on either side of the Stelvio. Apparently, it was originally thought that the smaller of the two would be produced on the cheaper Renegade/500X platform, but that has been nixed in favor of the Giulia's "Giorgio" platform to maintain a higher degree of engineering sophistication. If so, good call. The bigger of the two new Alfa SUVs would also be on the platform, and since it's been rumored that the next Jeep Grand Cherokee will be as well, it'll be interesting to see how similar those two mid-size SUVs will potentially be. There are many more Alfa insights from CAR, but as it's restricted to print and not on their website, we can only urge you to swing by your local magazine rack and pick up the latest issue. They do good stuff.

Alfa Romeo Giulia Spider rightfully fawned over by Petrolicious

Following the Top Gear adage "You can't be a true petrolhead until you've owned an Alfa Romeo," is rather difficult for those of us in North America. Faced with a distinct lack of new cars and an equally disturbing abundance of vintage basketcases, the road to Alfa ownership is a difficult one for residents of the new world. Where there's a will, there's a way, though, and the benefits certainly seem worthwhile, as we see with Casey Annis and his gorgeous 1962 Alfa Romeo Giulia Spider Veloce 1600. Annis is the publisher and editor of Vintage Racecar Magazine, so he knows a thing or six about these classic Alfas. The video discusses his Alfa, which has been upgraded to Veloce specifications, as well as what the Alfa community is like as a whole. Petrolicious has the story on Annis and his Alfa in its latest video. Fans of classic Italians are not going to want to miss this one. News Source: Petrolicious via YouTube Alfa Romeo Convertible Performance Classics Videos petrolicious alfa romeo spider