1988 Alfa Romeo Spider Quadrifoglio on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

FCA joining virtual CES with in-depth tours and Jeep Wrangler 4xe in AR

CES is sort of, technically happening, but it won’t be the CES weÂ’ve all become accustomed to over the years. Automakers will be doing their best to participate virtually, assuming they decide to join in the festivities at all. FCA is one that will have a little nugget of tech to share with us. A few main experiences will be made available to anybody with a computer. FCAÂ’s main draw is meant to be “highly detailed interactive product tours” where you can get to know a number of vehicles in a virtual world and hear from a “virtual brand ambassador” throughout the tour. You wonÂ’t be able to sit in and crawl through the cars like a normal auto show for the public, but FCA is promising a rather immersive experience online. The guided tour through the cars and technologies will be available in 12 FCA vehicles, two of those being the new Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio. FCA plans to offer in-depth talks about how it tests vehicles, too. There are demonstrations planned for wind tunnels, the four-post shaker, an advanced drive simulator and general performance testing. Additionally, FCA plans on providing more insight into Uconnect 5 and vehicle electrification systems. WeÂ’re guessing the latter will offer up details on the Wrangler 4xe. The plug-in hybrid Wrangler will also be the star of FCAÂ’s AR play at CES. Everybody will be able to scan a QR code on FCAÂ’s site, then have access to a Wrangler 4xe on their phone. YouÂ’ll be able to “put it” in your driveway virtually, change the colors and get up close and personal with the interior.  All of this will launch on fcaces2021.com at 9 a.m. ET on January 11 (official first day of the virtual CES show), so surf on over there next week if you want to check it out. Related video:

Alfa Romeo pops the top on 4C Spider in Geneva [w/video]

Alfa Romeo has made all manner of vehicles over the years: hatchbacks, sedans, wagons, coupes... there's even been talk of a crossover. But it could be argued that the quintessential Alfa Romeo is a roadster. While the future of the program with Mazda remains in doubt, Alfa has arrived in Geneva this year with a Spider version of the nimble little 4C. As anticipated, the 4C Spider chops the roof off the coupe and replaces it with rollover bars, spoilers and windshield frame all made of carbon-fiber and a lightweight canvas top. As a result, the 4C Spider is said to weight just 132 pounds more than the existing fixed-roof version. The low-density Sheet Moulding Compound bodywork has been rebuilt around the rear deck to replace the back, and carbon fiber is visible throughout the open cockpit. The 1.75-liter turbo 4-cylinder and 6-speed dual-clutch transmission carry over unchanged, as do the performance stats: 0-62 in 4.5 seconds and a top speed "in excess of 155 mph." The 40/60 front/rear weight distribution is also quoted as unchanged from the coupe, maintaining the 4C's handling balance. The 4C Spider also gets more conventional (read: attractive) headlights, and a central exhaust system made by Akrapovic (of motorbike fame) from aluminum and titanium. Though billed as a Design Preview, the 4C Spider is set to go into production early next year. All we're waiting for now is for Alfa Romeo to finally bring this – and the rest of its lineup – to North America. ALFA ROMEO 4C SPIDER DESIGN PREVIEW DEBUTS AT 2014 GENEVA MOTOR SHOW - Alfa Romeo 4C Spider "avant-premiere" previews new soft-top scheduled to enter production in 2015 - True to the philosophy of the Alfa Romeo 4C, the Spider Design Preview remains an ultra-lightweight, high-performance driving machine - Extensive use of carbon fibre and SMC*, as well as a lightweight canvas hood, ensures the Spider retains the Alfa Romeo 4C focus and purity - Stunning evolutionary design sees the addition of new headlamps, new wheels and an advanced new central exhaust system by Akropovic® The stunning Alfa Romeo 4C Spider Design Preview makes its world debut at the 2014 Geneva Motor Show, previewing a new model scheduled to go into production in early 2015.