1987 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

1938 Alfa Romeo 158 Alfetta homage, built by TV's Ant Anstead, coming to Barrett-Jackson

The Alfa Romeo 158 "Alfetta" was the dominant racing car in the inaugural Formula One season of 1950. The car finished 1-2-3 in the first Grand Prix at Silverstone and won all 11 of the races it entered that year. Now, there's a re-creation of that famous Alfa, and it's crossing the block at the upcoming Barrett-Jackson auction. The re-creation is the work of Ant Anstead, who you may know as the mechanic half of the titular duo on the used-car-flip show "Wheeler Dealers." (Anstead replaced Edd China, who served in that role previously.) The car is built on an MGTD ladder frame topped with custom spaceframe and a two-piece composite body. Whereas the original was powered by a supercharged 1.5-liter eight-cylinder engine, the re-creation uses a modern all-aluminum, DOHC 2.0-liter Alfa Romeo inline-four. Modifications to the engine include porting and polishing, dry-sump lubrication, installation of a lighter flywheel and the fitment of Weber side-draft carburetors. An Alfa five-speed manual transmission connects to a limited-slip rear axle. The chassis features adjustable coil-over dampers and disc brakes, and the car rides on wire wheels with knock-off hubs. In the cockpit, there's a leather driver's seat, a period-type four-spoke steering wheel and vintage-style Alfa gauges set in an aluminum dashboard. The build was chronicled in the 12-part series, "Ant Anstead Master Mechanic." This Alfa homage is selling at no reserve. We'll be watching to see if his "Wheeler Dealers" partner, Mike Brewer, raised a paddle. Related Video:

Alfa Romeo realigns product onslaught (again)

After Sergio Marchionne announced an ambitious plan in May of 2014, Alfa Romeo has continued to struggle, pushing back launch dates and the debut of the models that would serve as the brand's new bedrock. And now it's happening again. A new investor relations document reveals that Alfa won't complete the debut of its new lineup until the middle of the next decade, and that FCA will be scaling back the brand's research and development, manufacturing, and product investments through 2018. The move is partially down to "uncertainties" in China, which gels with what we reported back in December. Alfa also needs extra time to "guarantee proper global distribution network execution," the document claims. As we've reported, the revised product cadence will still see the Giulia (pictured) and a new midsize utility vehicle hit dealers in 2016 and late 2016/early 2017, respectively. From there, Alfa is still aiming to flesh out its lineup with six more vehicles, including a fullsize sedan, two more utility vehicles, two "specialty" vehicles, and a hatchback. This new product strategy differs from the original Marchionne strategy in a few key ways. First, all of these vehicles were supposed to have been launched between May 2014 and sometime in 2018. Since it's 2016 and we can't even buy a Giulia yet, it's pretty clear that plan isn't going to happen. Instead, the six vehicles that will follow the Giulia and midsize CUV won't start arriving until 2017, with debuts continuing until at least 2020. The new product strategy also better reflects today's market. Gone are the two compact cars, and in their place is a single hatchback, arriving at the tail end of the brand's new product offensive. That might explain why the MiTo was given a stay of execution. It's no surprise to see a second utility vehicle in Alfa's plan, considering the way the segment has exploded in the past few years, while enthusiasts will likely welcome the idea of a second "specialty" vehicle. The brand's second midsize sedan has been pushed out, though, so the only Alfa four-door following the Giulia will be a fullsizer. As for Maserati, the investor relations PDF didn't list nearly as many specifics. As we've reported, FCA still expects the Levante CUV to be a growth leader for the brand by 2018. The performance brand's fortunes will also be bolstered by pairing its dealerships with those of Alfa Romeo. Related Video: