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Alfa Romeo won't sully the GTA name by putting it on the Stelvio

Alfa Romeo began celebrating its 110th birthday by resurrecting the heritage-laced GTA nameplate on a track-happy evolution of the Giulia Quadrifoglio. Enthusiasts went wild when they heard the news, but the company warned it's not about to put the GTA name on every model it makes just to capitalize on its popularity. First launched in 1965, the GTA acronym has historically denoted a lighter version of an existing model developed with racing (or, at least, track use) in mind. The recently-unveiled Giulia GTA fits the bill; a Stelvio GTA wouldn't, according to the company. Executives thought long and hard about it and ultimately ruled it out. "GTA is an important name for Alfa Romeo. Frankly speaking, we had a meeting on a Stelvio GTA, but it's just not in line with customer expectations. It has to be the best possible [on the track]. On the Stelvio, we have a higher center of gravity [than on the Giulia], so it won't achieve the same goals," said Fabio Migliavacca, the company's product marketing boss, in a candid interview with British magazine Autocar. His comments suggest the 505-horsepower Quadrifoglio model is as hot as the Stelvio will get in the foreseeable future. There's no indication Alfa Romeo is planning to add a second sedan to its range — its next new model is widely believed to be a smaller crossover — so the GTA treatment will be limited to the Giulia (pictured). This could explain why demand for the car and its two-seater GTAm counterpart has been exceptionally high. The stripped-out, 540-horsepower sedans are limited to 500 numbered units combined worldwide. Alfa Romeo hasn't started taking orders yet, and it had the misfortune of unveiling the model mere days before the Italian government imposed an ongoing national coronavirus quarantine, but it has received more expressions of interest than it has build slots. Migliavacca revealed a majority of the enthusiasts the firm has heard from prefer the more hardcore GTAm over the slightly softer GTA. It's lighter, and consequently quicker around a track. "A lot of people are raising their hands and saying, 'I want to have one,' 'I want to have four,'" he said. "It's truly an amazing reaction considering the timing." Related Video:

Alfa Romeo franchises 86 dealers across North America

Alfa Romeo's return to North America has been a long time coming, which has given us plenty of time to wonder: Will the now-merged Fiat-Chrysler let Fiat dealers sell Alfas, or will the shapely Italians be available in Maserati dealers? The answer we've been waiting for? Both. Auburn Hills has just released the list of 86 initial dealers that will be authorized to sell the Alfa Romeo 4C (Autoblog senior editor Seyth Miersma is driving one today in San Francisco, incidentally), setting the groundwork for a larger Alfa Romeo lineup to follow. The list includes 82 dealers across 33 states and four more in Canada. Though the vast majority are expanding upmarket from Fiat studios, a few are branching downmarket from Maserati dealers - not a one of them, in case you were wondering, having expanded from a Ferrari showroom. The highest concentration of dealers will be found in California, Texas and Florida, but while you might have thought Little Italy would be a prime location, there won't be a single dealer in Manhattan. Not in any of the five boroughs, in fact, so if you live in New York, you'll have to trek out to Larchmont in Westchester or Somerville, New Jersey, to place your order. Of course, that's at least the case for now, as Alfa plans to eventually expand to over 300 dealers in North America. In the meantime, you can check out the full list in the press release below to see how close you are to a new Alfa dealer. ALFA ROMEO FRANCHISES AWARDED TO 86 DEALERS IN U.S. AND CANADA - Alfa Romeo dealer network established in U.S. and Canada - Initial pool of 86 dealers drawn from existing FIAT and Maserati brand dealers - Additional Alfa Romeo franchises to be awarded later this year June 10, 2014 , Auburn Hills, Mich. - An initial group of 86 dealers have been awarded Alfa Romeo franchises in the United States and Canada. In the U.S., 82 Alfa Romeo dealers are located in 33 states, with California, Texas, and Florida having the largest concentration of dealerships. There are four Alfa Romeo dealers in Canada in this first group. These 86 dealers will be the first to sell the all-new 2015 Alfa Romeo 4C coupe and limited-edition 4C Launch Edition when the iconic Italian sports car brand returns to the North American market this year. "This group of dealers represents the first phase in the Alfa Romeo dealer network selection process," said Peter Grady, Vice President of Network Development, Chrysler Group LLC.

Alfa Romeo planning Giulia GTA to rival M3, C63

What do you think of when you see the letters GTA? The Grand Theft Auto video game franchise? The GTA Spano supercar from Spain? Alfa Romeo enthusiasts remember it as the ultimate badge of performance from the Italian automaker, but while it's been over a decade since those letters appeared on a production Alfa, the latest rumors suggest they could be making a comeback in the form of a new Giulia GTA. Those who've been following developments from Alfa Romeo will know that the company is planning a successor to the beautifully angular 159 with a new Giulia to slot in above the Giulietta five-door hatch, and according to Auto Express, a new GTA version is in the works. Tipped to be powered by an upgraded version of the 3.0-liter twin-turbo V6 developed by Ferrari for the Maserati Ghibli, the Giulia GTA is rumored to pack around 500 horsepower (give or take 20 horses) underhood. That would give it a solid output advantage over the 425-hp BMW M3 and 451-hp Mercedes C63 AMG and give Fiat Chrysler Automobiles a performance sedan to challenge the upcoming Cadillac ATS-V and slot in below the bonkers 707-hp Dodge Charger SRT Hellcat. Expect other oily bits to include a dual-clutch transmission and limited slip differential, as well as upgraded brakes, rolling stock and aero components. The last time we saw the GTA badge was on the MiTo GTA concept (pictured above) that appeared at the 2009 Geneva Motor Show. Alfa was said to be considering a 159 GTA, similarly powered by Ferrari, back in 2007, but the rumors didn't come to fruition. The last production model to wear those letters was the 156 GTA that preceded it, with a 3.2-liter V6 that produced 250 hp. The most famous example, however, was the Giulia Sprint GTA produced in the late 1960s... a legend that Alfa appears keen to revive with this new model. Featured Gallery Geneva 2009: Alfa Romeo MiTo GTA News Source: Auto Express Alfa Romeo Performance Sedan alfa romeo giulia