1987 Alfa Romeo Spider Quadrifoglio on 2040-cars

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It only took 2.5 years to create the Alfa Romeo Giulia

Automakers are capable of some remarkable things. Take Alfa Romeo, for example. A new vehicle generally takes four to five years to go from conception to production, but with the stunning new Giulia, the iconic Italian brand allegedly did it in less than three years. That's according Chief Engineer Philippe Krief, who spoke to Car about the, um, car. "You ask every carmaker: doing a car in two years, everyone will tell you it's not possible," Krief told Car. "The industry standard says four, the longest say five years, everywhere in the world. We had to do it in two and a half years. [Sergio] Marchionne said – and he's right – the only way to achieve that is to be different." Remarkably, this was done with just 11 people, handpicked by Krief. This so-called Skunkworks approach allowed for fast decision making and brainstorming, and consequently, stuff like the torque-vectoring system and active aerodynamics on the Quadrifoglio. While we love talking about Alfa's notorious Cloverleaf trim, Krief also let some details slip on additional members of the Giulia family, beyond the 510-horsepower, 3.0-liter, twin-turbocharged V6 model. We can expect to see those in a few months time, at the 2015 Frankfurt Motor Show. And yes, that could include a four-cylinder model and a diesel V6. "Probably," Krief said, when asked about a four-cylinder model. "And we are package-protected for V6 diesel, we can install it in the car and after we can decide whether to put it in or not." So there you are. While the big news remains the Quadrifoglio, Alfa is set to expand the Giulia's engine range, and it'll do so very soon. Stay tuned. Related Video:

The 2020 Alfa Romeo Giulia's infotainment system is new, but is it better?

When Alfa Romeo introduced the Giulia in 2017, it was praised for its its on-road manners, its gorgeous styling and its performance credentials. It was criticized for, well, just about everything else, including a clunky, low-resolution and feature-light infotainment system. Enthusiasts can forgive many of a car's flaws so long as the driving experience is stellar, and for that reason, the Giulia quickly became a darling. But Alfa can't depend on enthusiasts alone to buy its cars; they need to be seen as legitimate players in the luxury market, and to do that, they need interior tech and materials to match their price points.  For 2020, Alfa Romeo addressed the Giulia's shortcomings. The infotainment system was overhauled, with a new 8.8-inch touchscreen headlining a host of additional features. The Giulia now has acoustic glass for a quieter, more luxurious cabin, and some much-needed material improvements on the steering wheel, dash and center console. There's also a new USB Type-C outlet, a wireless device charging option and some other behind-the-scenes features, like a wireless hot spot and over-the-air firmware update capabilities.  The Giulia's original infotainment system was criticized for its low-res screen with no touch interface, a lack of quick access buttons for key features, and a lack of depth when it came to integrated tech. On paper, Alfa has addressed all of these shortcomings, but I wanted to see how it performs in the real world. To do this, I set aside some time with the 2020 Alfa Romeo Giulia Quadrifoglio to dedicate solely to exploring its new tech features. What I found was a bit of a mixed bag.  Let's start with the interface itself. The 8.8-inch screen used to be an upgrade, but the extra real estate is now standard and, as we mentioned up top, it's now a touchscreen. Both the resolution and the quality of individual page graphics have been significantly improved compared to the old software. Alfa says the underlying hardware was improved to support the improved visual experience.  Improved, perhaps, but not perfected. The interface still lags inputs (especially touch) and lacks a crisp, responsive feel. Even after the system has fully loaded, there's a visible delay between finger gestures and responses from the interface.

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li