1987 Alfa Romeo Spider Custom Quadrifoglio Convertible 2-door 2.0l on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo 4C will be refreshed for the 2019 model year

Alfa Romeo Chief Technical Officer Roberto Fedeli said at a launch event for the Stelvio Quadrifoglio that an updated version of the 4C is coming next year as a 2019 model. "We are coming back to Formula 1," he said, "and we need the 4C to be our halo car," Fedeli told Autocar. But don't expect to see the refresh bring with it a manual transmission. No future high-performance models from Alfa, Maserati, or even Ferrari will be getting clutch pedals anytime soon, a decision reportedly made after Ferrari spent 10 million euros developing a manual gearbox for the California a few years back only to see exactly two customers choose the option over an automatic. We'd hazard a guess that Alfa will tone down its carbon-fiber 4C for the next generation. As fun as the little sportscar is on a race track, it's equally jarring to drive on regular roads. A revised suspension and perhaps power steering may be on the menu. Related Video:

Alfa Romeo unveils Formula One car for new season

MONTMELO, Spain — Alfa Romeo has unveiled the new Formula One car that will be piloted by former champion Kimi Raikkonen this season. Raikkonen, teammate Antonio Giovinazzi and team principle Frederic Vasseur posed with the white-and-burgundy Alfa Romeo C38 in the pit lane of the Barcelona-Catalunya Circuit before preseason testing started on Monday. Alfa Romeo is the rebranded name for the Sauber team this season. Raikkonen joined Alfa Romeo from Ferrari, where he won the Italian team's most recent drivers' title in 2007. The 39-year-old Finn is joined by Giovinazzi, a 25-year-old Italian with two Grand Prix races under his belt. Sauber finished eighth in the constructors' standings last year. More AP auto racing