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Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Lazzarini dreams up Ferrari-powered, Hennessey-tuned Alfa Romeo 4C

If there are any two firms you could count on to shoehorn a Ferrari V8 into the back of an Alfa Romeo 4C, they would almost certainly be Lazzarini Design and Hennessey Performance. The former already dreamt up doing the same with a Fiat 500, and the latter has been shattering records with a similar conversion performed on a Lotus Elise to turn it into the Venom GT. What you see here is their lovechild. Designed by Lazzarini and enhanced by Hennessey, the 4C Definitiva does – at least in theory – what Maserati was not prepared to do: shoehorn a Ferrari-sourced V8 engine into the back of Alfa's nimble little sports car. The powerplant is borrowed from the Ferrari 458 Italia and tuned by Hennessey to produce a claimed 738 horsepower and 532 pound-feet of torque. In a package weighing just 2,100 pounds, that's said to be enough to propel Frankenstein's four-wheeled monster to 60 miles per hour in a scant 2.5 seconds and across the quarter-mile in 9.5 seconds at 137 mph. Those are LaFerrari levels of performance. As you can see, the engine transplant calls for a widened rear track, and is accompanied by more aggressive aero as well. Of course, the design may be little more than an idea at the moment, but Lazzarini is apparently looking for customers to commission the first examples, at a reported price of 260,000 euros, which is about five times the going rate for a stock 4C and more than Ferrari gets for the 458 Speciale. Whether it's worth that much is one question. Whether Lazzarini and Hennessey could actually deliver on the promise is an even bigger one. Featured Gallery Alfa Romeo 4C Definitiva by Lazzarini Design View 10 Photos News Source: Lazzarini Design Aftermarket Alfa Romeo Coupe Concept Cars Supercars Hennessey alfa romeo 4c alfa 4c

The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video: