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Italy forces Alfa Romeo Milano name change — call it Junior now

The Alfa Romeo Milano is no more, and in its place lies the Alfa Romeo Junior. This tiny Alfa crossover – that wonÂ’t be sold in the U.S. – was only revealed just last week, but Alfa has already been forced to change the name at the request of the Italian government. WhyÂ’s Italy telling its beloved Alfa Romeo brand it canÂ’t use the “Milano” name? It comes down to where the car is being built, and the Milano/Junior will be built at AlfaÂ’s plant in Tychy, Poland. According to ItalyÂ’s Industry Minister, Adolfo Urso, “A car called Milano cannot be produced in Poland. This is against the law.” Said law aims to stop the sale of products that have Italian-sounding names but are not actually produced in Italy. "This law stipulates that you cannot give indications that mislead consumers,” Urso continued. “So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law." Alfa Romeo sent out a press release today in response to the government criticism, agreeing to change the MilanoÂ’s name to Junior. That said, Alfa had plenty to say and still believes the Milano name to be a lawful one. “Despite Alfa Romeo believing that the name met all legal requirements and that there are issues much more important than the name of a new car, Alfa Romeo has decided to change it from “Milano” to “Alfa Romeo Junior” in the spirit of promoting mutual understanding,” the companyÂ’s statement reads. “The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media attention given to the new car, and the government for the free publicity brought on by this debate." The name Milano was actually chosen through feedback from the public, as Alfa polled ItalyÂ’s citizens on what it believed the little SUV should be called. “Milano” was the winning name, and it makes a whole lot of sense considering AlfaÂ’s history began in Milan, Italy. Of course, “Junior” speaks to AlfaÂ’s history, as well, harkening back to 1966 with the Alfa Romeo GT 1300 Junior. Course, none of this has much of an impact for what weÂ’ll see on Alfa Romeo lots in the U.S., as the Junior wonÂ’t be sold here. ItÂ’s an entertaining turn of events, though, and if youÂ’re curious to read AlfaÂ’s response in its entirety, you can find it here.

This modernized Alfa Romeo Giulia Sprint looks great, sounds even better

No matter how good something may be, there's always room for improvement. A UK company called Alfaholics builds an overhauled version of the famous Alfa Romeo Giulia Sprint that's supposed to be capable enough to hassle a modern Porsche 911 around the Nordschleife. It's difficult to spot any of the upgrades from the outside, but Charles Morgan shows off the updated performance in a new video from Carfection. The Alfa Romeo Giulia Sprint is a memorable sports coupe that was made in the '60s and '70s, and it sports a gorgeous body from the pen of a then-17-year-old Giorgetto Giugiaro. Alfaholics takes this fantastic platform and adds modern suspension components, upgraded brakes, carbon fiber body panels, and a 240-horsepower engine. These tweaks bring the weight down to about 1,830 pounds and allow for a lap around the Nordschliefe in less than 8 minutes at the hands of a skilled driver. As opposed to just going for outright performance, Alfaholics tries to keep its tuned Giulia Sprint somewhat authentic to the original version. As Morgan shows in this video, the result of the company's work is a coupe with superb handling and an intoxicating exhaust note. Related Video:

Alfa CEO says 4C can manage more power

With 240 horsepower from a 1.75-liter engine, the Alfa Romeo 4C does a lot with very little. But there's always room for improvement, says the company's CEO. Speaking with Automotive News, Alfa Romeo chief Harald Wester indicated that the historic Italian auto marque could squeeze more out of the 4C's already high-strung engine. "We are only at 134 horsepower per liter," said Wester, "so there is space" for it to produce yet more power. To accommodate the extra muscle, Wester says, the Alfa would also need bigger brakes, but the chassis may already be as stiff as it needs to be. Considering that Mercedes gets 355 horsepower out of the 2.0-liter turbo four in the A45, CLA45 and GLA45 AMG (for a specific output of over 177 hp per liter), Wester may be right, opening the door for a 300hp version with a 0-60 time of around four seconds flat. And his saying so more than subtly suggests the possibility of a more powerful 4C becoming a reality. But then the prospect of shoehorning a bigger engine into the same chassis to make a new Maserati GranSport - another prospect which Wester (also CEO of Maserati) suggested earlier in the 4C's development - never came to pass, largely due to engineering roadblocks. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: Automotive News - sub. req.Image Credit: Copyright 2014 Matt Davis / AOL Alfa Romeo Coupe Performance alfa romeo 4c alfa 4c