1986 Alfa Romeo Spider Quadrifoglio Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa SUV on pace for 2016 launch

While other parts of FCA's five-year plan are reportedly being shifted around, the timeline for Alfa Romeo is holding firm. The Italian brand is now hard at work on its crossover, which arrives after the Giulia sedan. Everything is on schedule for a mid-2016 debut too, according to Automotive News, and US sales would reportedly come late that year or in early 2017. Codenamed Project 949, Alfa's crossover shares its underpinnings with the Giulia and is sized to take on premium entries in the segment, like the BMW X3, Automotive News reports. The model is the Italian brand's first production CUV. The plan for a crossover has been percolating for years, as evidenced by the 12--year-old Kamal concept (pictured above). The Giulia and CUV are two of the eight new models Alfa wants to launch by 2018. In the five-year plan, Alfa execs also discussed two compacts, another crossover, a second midsize sedan, a fullsize sedan, and a specialty product. While not all of these might come to the US, the brand has set a goal to see a dramatic global sales jump to 400,000 units. "We are taking a very hard look at the sequencing of the products that we are launching to make sure that we get the biggest bang for the buck from the utilization of the architecture in terms of volumes," FCA boss Sergio Marchionne said, according to Automotive News. Related Video:

Alfa Romeo Stelvio, Giulia Quadrifoglio NRING editions celebrate lap records

Alfa Romeo will bring no less than six star cars to its Geneva Motor Show booth. Since records are not only meant to be broken, but celebrated, the Giulia Quadrifoglio NRING and Stelvio Quadrifoglio NRING limited editions were created to address the latter task. In September 2016, the Giulia Quadrifoglio broke the Nurburgring lap record for standard production four-door sedans with a time of 7:32 — a feat since bettered by the Jaguar XE SV Project 8. Last September, the Stelvio Quadrifoglio set a lap record of 7:32, displacing the Range Rover Sport SVR from the top of the timesheets. The two NRING specials come drenched in exclusive Circuito Grey paint, accented with carbon mirror caps and a CF front badge, on top of carbon ceramic brakes. The cabin's so dark you'll need to let your eyes adjust before picking out the Sparco racing seats with carbon shells, carbon accents on the steering wheel and shift knob, and the red stitching. Both sedan and SUV come optioned with Alfa Connect with 3D Nav infotainment, Harman Kardon premium audio, active cruise control, and tinted windows. The Giulia gets a naked carbon roof. The Italian carmaker's only making 108 of each NRING model, in honor of how long the company's been in business. Throughout that time, Alfa Romeo has stamped its mark on The Green Hell, such as when Tazio Nuvolari won the 1932 German Grand Prix in an 8C 2300 Tipo Monza ahead of his German competition, or in 1966 when a Giulia Sprint GTA was the first GT road car to make it round the 'Ring in under 10 minutes. These Geneva-bound special editions will be reserved "for collectors and the most loyal Alfa Romeo customers." A numbered badge in a carbon fiber dashboard insert will identify the owner's place in line. Two more special editions, also held to 108 examples, come in the guises of a 4C Competizione and a 4C Spider Italia. The 4C Competizione comes in matte Vesuvio Grey with a carbon roof, plus extra carbon splashed around on the headlight molding, mirror caps, side air vents, and rear spoiler. Microfiber covers the steering wheel and seats, red stitching makes it pop, dark-finish wheels provide the stance. The 4C Spider Italia wears Misano Blue paint adorned with the Italian Tricolore, yellow brake calipers, yellow stitching in the cabin to match. If that isn't loud enough, the premium Alpine audio with subwoofer can get you turned up further.