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Alfa Romeo 4C La Furiosa revealed by Lapo Elkann's Garage Italia

Visitors to the Dubai Motor Show who stopped by the Alfa Romeo stand were treated to this aesthetically modified 4C created by Garage Italia Customs. To make this particular example stand apart from an "ordinary" Alfa 4C, the customizers cloaked it in a velvet matte-finish red, similar to the original show car. The roof was left in exposed carbon fiber, fading into red, like the engine cover and brake calipers. The trim around the headlights, air vents, and side mirrors has been left in carbon fiber with a thin coat of candy red that leaves the weave exposed. The wheels are painted gold, and the interior is swathed in Alcantara. The creation was made for Alfa Romeo by the customizing firm started by Lapo Elkann. The eccentric brother of Fiat Chrysler chairman John Elkann is himself an heir to the Agnelli empire, and has played a variety of roles in the company - including brand promotion and the creation of the Gucci edition Cinquecento. Alongside fashion house Italia Independent, Lapo founded Garage Italia Customs to apply his unique sense of style and that of his team to models like the Fiat 500, Jeep Renegade, and Maserati Ghibli. Related Video: Milano, November 10th 2015 Garage Italia Customs in Dubai with Alfa Romeo 4C "La Furiosa" On the occasion of the 2015 Dubai International Motor Show, Garage Italia Customs presents a world premiere, La Furiosa, the 4C one-off created for Alfa Romeo. La Furiosa is the result of the meeting between the "Mechanics of Emotions" and the Style Center together with the Maestros of Garage Italia Customs. It is a unique model that combines the high level technical characteristics of this Alfa Romeo and the Tailor Made interventions of the Lapo Elkann team specialists. THE EXTERIORS The stage for the debut of this new creation by Carlo Borromeo - head of the Garage Italia Customs Style Centre – is the Alfa Romeo stand at the Dubai International Motor Show. Hence, La Furiosa is unveiled to the international press next to the Alfa Romeo 510 CV Giulia Quadrifoglio and the latest versions of the Alfa Romeo Giulietta Quadrifoglio, the Alfa Romeo 4C Coupe and the Alfa Romeo 4C Spider. The aim of the Garage is to create a car which emphasises the 4C wild style with a strong and extraordinary aesthetic impact. Special toned-down painting characterises the external livery.

The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Share price falls on skepticism of Chrysler-Fiat five-year plan

Following this week's Fiat Chrysler extravaganza, where the Italian-American manufacturer announced its plans for the next five years, the Autoblog staff was cautiously optimistic of the company's future. Investors? Not so much.
Fiat saw its shares tumble 12 percent in Wednesday's trading, falling from 8.67 euros ($12.06 at today's rates) to 7.44 euros ($10.35) as of this writing, with blame partly going to the Italian half of the FCA marriage, which recorded a pretty significant drop in profits during the first quarter of this year.
The plan, which will cost around $77 billion over the next several years, is facing criticism from investors thanks in part to a 1.4-percent drop in Fiat's first-quarter profits, to 622 million euros ($862 million). That figure is also short of Bloomberg analysts' projections, which predicted $1.18 billion in profits before taxes, interest and one-time items.