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Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

2020 Alfa Romeo Giulia First Drive | All about the little things

ALBEROBELLO, Italy – Little things can make a big difference. And for the 2020 Alfa Romeo Giulia, it's the little things that have been addressed, those that have been causing reviewers to kvetch and customers to look elsewhere. The cupholders that cause bottles to bang into the HVAC controls. The shifter and knobs made of cheap plastic that wobble about in your hand. The backwoods entertainment system that makes an Audi's look like it's been beamed in from the far-flung future.  The big things? They've been left untouched, almost entirely for the best. The Giulia's exceptional driving credentials have been well-documented with multiple awards and much gushing about divine steering and an astute chassis. For 2020, they're unchanged apart from some imperceptible tweaks to the steering that iron out an occasional low-speed refinement issue. Even when driven on the regrettably non-winding roads of southern Italy's "heel," the Giulia continues to come across as something different and special. That steering is pleasingly quick and full of feeling, friendly to both those who yearn for man-machine connection and those who'd rather not get an upper body workout when parking at Kroger. The Giulia feels light and playful, with a stiff chassis and adeptly tuned suspension. When people talk about sport sedans losing their edge (cough BMW 3 Series), it can still be found in the Giulia. At the same time, the adaptive dampers available in the Ti trim's Performance package impressively sops up nasty bumps, of which there are a great many around Italy's heel (AKA Puglia). Cars with such a sporting "edge" are often given a pass when it comes to ride quality, as a sore back and kidneys bruised by the seat bolsters are considered par for the course. The Giulia needs no such handicap. If there's a meh moment, it's the engine. Much is rightly made about the Quadrifoglio's 2.9-liter turbo V6 derived from Ferrari and possibly divine intervention. By contrast, the standard 2.0-liter turbocharged inline-four doesn't offer much in the way of zest. Oh, its 280 horsepower and 306 pound-feet of torque are class-leading, and its 5.1-second estimated 0-60 time is exceptional. In sound, however, it's just another turbo-four, and most disappointingly, its 5,500-rpm redline is a real buzzkill. It's not exactly diesel-like, but it's close.

Alfa Romeo 4C priced at $53,900* in US, gains 342 pounds vs Euro version

We're out in California driving the Alfa Romeo 4C as we write this – which is the good news. The bad news is that we can't offer up any driving impressions of the car for another few days. On the other hand, we can provide a few interesting non-driving-based tidbits from the launch program, with which to further enlighten you about Alfa's upcoming "compact supercar" (that descriptor comes direct from Alfa CEO Harald Wester, for what it's worth). So, for starters, the price. When Matt Davis drove the European-spec 4C in the fall of last year, he guestimated that the starting price for the US would hover around $55,000. As it turns out, that was a pretty good guess. Eventually, the starting bill on a 4C will be $53,900, plus a significant $1,295 for destination, netting out to $55,195 out the door. That price might sound inline with what you'd expect for an Italian quasi-supercar, but it's not likely what you'll actually pay if you buy one. We're told that $62k to $65k will be the sweet spot for 4C sales in the US. What's more, if you simply have to have a 2015 model, you'll have to pony up a healthy $69,695 (that's including destination), for one of just 500 examples of the launch edition that will be sold here this year. In addition to a serialized plaque that will certify your historic purchase, the launch edition cars get the larger optional wheels in a dark-finish, the sport suspension, sport exhaust, and some other bits and bobs. Finally, while we're happy to report that the curb weight of the feather-light 4C will stay below the magical 2,500-pound mark (2,495 lbs., wet), it has still gained some 342 pounds versus the European-spec car. The added weight is down to a beefier carbon-fiber tub and additional US safety equipment. It's also fair to mention that the ultra-light European model was arrived upon thanks to a homologation rule with the EU, that (among other things) will limit 4C sales on the continent to just 1,000 units per year. We'd expect that to evolve as the model stays on sale. Stay tuned for our full review of the car, thick carbon-fiber and all, early next week.