1986 Alfa Remeo Spider Quadrifoglio Convertible W/hardtop 26k Miles 1 Owner on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

These 'blind' automotive world record stunts have to stop

Drivers setting world records "blind" – wearing a blindfold or with something obscuring the windshield – is the new thing for some reason. First it was an Alfa Romeo Giulia setting a blind lap at Silverstone with help from a spotter trailing behind, and now this: a stunt man doing a J-turn within a narrow path with nothing but a Nissan Juke's cameras guiding him. He matched the "sighted" J-turn record, flipping the car around in a space about 7 inches longer than the car. I have two issues with these stunts. First, there are just too many world records. Yeah, I said it. Are these meaningful? Is someone else likely to ever attempt this feat? No, because it's just marketing, both for the manufacturer and whoever's still trying to sell those annual books. Stuff like the fastest production car is fine with me. Heck, I'll even take unofficial Nurburgring times – the kind where the drivers can actually see. Second, I'm all for stunts, but do something cool! And preferably something that could only be performed with that particular car, if you're going to make an ad out of it. Yes, the Juke has an Around View Monitor system, which stitches together feeds from four cameras to make it look like the car is being filmed by a drone hovering overhead. I happen to love 360-degree cameras – they let you see things that are just not visible from the driver's seat and make parking and low-speed maneuvering really easy. But the Juke isn't the first car to offer one, and the feature isn't even new to the car. Nissan was at least forthright enough to admit that this professional driver (on a closed course!) had a bunch of practice. But this really says more about his precision driving skills than about the car, or the camera. And just so we're clear, you really shouldn't try to park a car without looking out the windows, even if you have fancy cameras. So what's next? Pretty soon there will be a record for blindest blind stunt. Let me know when someone actually does something interesting. Related Video:

2019 Alfa Romeo Giulia gets Nero and Carbon editions

It feels like the Giulia was only recently introduced, but for 2019, the Alfa Romeo Giulia will get a number of updates. While the engine range remains unchanged – the base Giulia and the Giulia Ti continue with the 280-horsepower turbo four and the Quadrifoglio's engine remains the twin-turbo V6 with 505 horses – there are new packages and specifications for the 2019 model year. To begin with, the Giulia Ti Sport gets 19-inch wheels with a five-hole design as standard, and the Quadrifoglio gets a 40/20/40 folding rear seat as standard, with a third headrest. Heated rear seats are also available for all trim levels, and leather is standard. There are new paint colors for four-cylinder Giulias, consisting of two different greys. But the new packages are interesting, as there's now a "Shadowline" style Nero Edizione available for all Giulias. This clothes the Giulias with dark accents on the Scudetto grille, mirror caps, headlamp bezels, window trim, exhaust tips and wheels. For some model lines, brake calipers are available in red, black or yellow. In addition to Nero Edizione, another new package is the Carbon. It's only available for the Ti Sport and Quadrifoglio, and on the Ti Sport it lays everything full of carbon fiber from the grille to the side skirts, and adds a leather-wrapped dashboard. For the Quadrifoglio, the Carbon is an exterior package, which gives the car a carbon grille, mirror caps and badge. Related Video: Image Credit: FCA Alfa Romeo Luxury Performance Sedan alfa romeo giulia