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This modernized Alfa Romeo Giulia Sprint looks great, sounds even better

No matter how good something may be, there's always room for improvement. A UK company called Alfaholics builds an overhauled version of the famous Alfa Romeo Giulia Sprint that's supposed to be capable enough to hassle a modern Porsche 911 around the Nordschleife. It's difficult to spot any of the upgrades from the outside, but Charles Morgan shows off the updated performance in a new video from Carfection. The Alfa Romeo Giulia Sprint is a memorable sports coupe that was made in the '60s and '70s, and it sports a gorgeous body from the pen of a then-17-year-old Giorgetto Giugiaro. Alfaholics takes this fantastic platform and adds modern suspension components, upgraded brakes, carbon fiber body panels, and a 240-horsepower engine. These tweaks bring the weight down to about 1,830 pounds and allow for a lap around the Nordschliefe in less than 8 minutes at the hands of a skilled driver. As opposed to just going for outright performance, Alfaholics tries to keep its tuned Giulia Sprint somewhat authentic to the original version. As Morgan shows in this video, the result of the company's work is a coupe with superb handling and an intoxicating exhaust note. Related Video:

Alfa Romeo cancels plans for Giulia wagon to focus on Stelvio development

Automotive enthusiasts can talk all day long about the benefits of wagons over their respective crossover stablemates, but despite our protestations the case for the wagon seems to fall on deaf ears, especially in America. That seems to be the reason cash-strapped automaker Alfa Romeo has nixed any plans for a wagon variant of the new Giulia. According to Car, Alfa manufacturing chief Alfredo Altavilla believes the company can engineer the Stelvio SUV to drive as well as a Giulia wagon would – so no need for both. Porsche has shown with the Cayenne and the Macan that an SUV can be an excellent performance machine. That being said, as good as performance crossovers have shown themselves to be, the higher weight and center of gravity puts them at a fundamental disadvantage to a wagon. Killing the Giulia wagon is disappointing, but it's a pure business move. The company needs to focus on expanding it's lineup, not building variants of already existing models. Alfa is hoping to boost sales into the hundreds of thousands, and building a low-volume performance station wagon is not the way to do it. Despite the loss of the wagon, rumors persist that a two-door version of the Giulia is set to debut in Geneva. Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li