1984 Alfa Romeo Spider Veloce. No Reserve on 2040-cars

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Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Standard Alfa Romeo Giulia still looks beautiful in Geneva

No matter how many times we see the Alfa Romeo Giulia, it continues to be a beautiful sports sedan. The top-spec Quadrifoglio is a fantastic looking four-door, but even the base model and Super trim on display in Geneva retain the model's attractive looks. The standard versions lose the big vents and more aggressive look from the Quadrifoglio, but their simplified shape is still gorgeous. Alfa packs the cars with tech, too. At least in Europe, base models get standard forward collision warning, autonomous emergency braking, lane departure warning, and a 6.5-inch infotainment system. The Super adds leather and 17-inch wheels, and an optional Sport Pack includes Xenon headlights a sport steering wheel, and aluminum trim on the dashboard, center console, and door panels. Finally, the Quadrifoglio aims for performance with carbon fiber parts on the roof, hood, and front splitter, and the options include carbon-ceramic brake discs, and carbon fiber seats. In Europe, customers will have the option of a 2.2-liter diesel with 150 or 180 horsepower, a 2.0-liter turbocharged gasoline engine with 200 hp, and the fire-breathing 510-hp 2.9-liter twin-turbo V6, which is exclusive to the Quadrifoglio. We don't get the oil-burner in this country, but Alfa says the North American version of the 2.0-liter has 276 hp. The Quadrifoglio makes 505 hp here. According to Alfa's latest product plan, the Giulia should arrive at dealers in the US sometime in 2016, possibly late in the second quarter. Prices for the full range still aren't official, but the Quadrifoglio would reportedly sell for around $70,000. Related Video: New Alfa Romeo Giulia • The new Alfa Romeo Giulia , making its debut at the Geneva International Motor Show, will be available in three trim levels (Giulia, Super and Quadrifoglio) and six new engine versions:150 and 180 HP 2.2-litre diesel with 6 speed manual or 8 speed automatic transmission, the 200 HP 2.0-litre petrol engine with 8 speed transmission and 510 HP 2.9-litre V6 BiTurbo petrol engine with 6 speed transmission. • From April 15th it will be possible to order the new Giulia progressively in all markets throughout the EMEA area. • The supreme expression of the meccanica delle emozioni (mechanics of emotion), the new Giulia offers distinctive Italian style and optimal weight distribution across the two axles, the new sophisticated Alfa™Link suspension system (Alfa Romeo patent) and the most direct steering in the market segment.

‘Yee haw’ in Italian - Alfa Romeo Giulia is the Car of Texas

You can't underestimate the visceral pull of the new Giulia Quadrifoglio's 505 horsepower wrapped in Alfa Romeo's sweet, seductive sheetmetal. Autoblog said the hottest Giulia "puts some practical meat on the bone for American drivers bored of the usual Audi A4/Mercedes C-Class/ BMW 3 Series suspects." The Quadrifoglio delivers 60 mph in 3.8 seconds and laps the Nurburgring Nordschleife in just 7:32. This makes it - for the moment - the fastest four-passenger production car around the 12.9-mile circuit. Austin's Circuit of the Americas F1 venue isn't Germany's Nordschleife, but that's where the Texas Auto Writers Association gathered for its annual Spring Roundup - some 50 auto writers, broadcasters and bloggers evaluating 40-plus cars and crossovers in 11 categories, with best-of-class wins such as Performance Car of Texas, Family Car of Texas and – ultimately – best of show, the Car of Texas. In a vote as out of the blue as that one back in November, Giulia got the nod. When evaluating a Car of Texas at a track, the Giulia Quadrifoglio is a no-brainer. Beyond its brute power is a linear dynamic behind the wheel, even if the track's official road speed for this event was 60 miles per hour. Competing against it in the Performance Sedan category were the Dodge Charger R/T and SRT Hellcat, along with a Lexus GS F and VW Jetta GLI. Beyond its surfeit of power is the Giulia's raucous personality and – we'll admit – novelty. Many of the younger journalists at COTA had only vague memories of the brand. This was also, regrettably, a relatively weak grouping of performance machinery. The headliners – such as the Mercedes-AMG GT S and Nissan GT-R – were prominent, but cars most likely to be tagged a Car of Texas, such as a Shelby Mustang or hot Camaro, weren't. Ford brought only its Focus RS, and GM execs have deemed regional press events not worthy of their attention. Also, both BMW and Audi were no-shows, although – in defense of the Giulia – the M3 and Mercedes-AMG C63S were whipped by the Alfa in at least one recent hot sedan comparison. In short, Alfa swept a smallish field. But a win's a win, and every win bodes well for Alfa, even in a market where the first car is a truck, and the second car might be a second truck. Related Video: Auto News Alfa Romeo Ownership Luxury Performance Sedan no ribbon