1984 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Alfa Romeo could introduce a new model in June

While the automotive industry's collective attention is turned towards the 2020 Geneva Motor Show opening in March, Alfa Romeo is also looking forward to the party it will throw in Milan, Italy, to celebrate its 110th birthday. The city-wide festivities will culminate with the unveiling of a mysterious new model, according to a recent report. Thousands of Alfisti from all over the world will convene in Milan on June 24 to commemorate the milestone, and Italian website MotoriOnline learned Alfa will take advantage of the media coverage to organize its own mini auto show. The publication added the model we'll allegedly get a preview of will be either a crossover or a coupe. Both are intriguing propositions. While enthusiasts would undoubtedly prefer to see a born-again GTV, or a follow-up to the 8C, sales figures clearly demonstrate the crossover body style is popular all over the world with no risk of falling out of style, and Alfa's only take on it is the Stelvio. The yet-unnamed model that could break cover in Milan will be about the same size as the Jeep Renegade, the Fiat 500X, and the Mini Countryman, among other city-friendly soft-roaders. This positioning rules out the production version of the Tonale concept introduced during the 2019 Geneva show; besides, it's expected to appear at this year's edition of the event. Little would prevent Alfa from using the platform found under the aforementioned Renegade and 500X, as all three carmakers are under the same umbrella, but MotoriOnline speculated the firm's third high-rider will be the first Fiat-Chrysler Automobiles (FCA) product built on a PSA platform. If that's accurate, it signals Alfa will unveil a concept car, not a production model, because the tie-up between the two giants hasn't even been finalized yet. The second option floated by the publication is a heritage-laced two-door developed as a tribute to emblematic past models, like the Duetto and the GTV. While that's plausible, especially considering the event will be a anchored to Alfa's illustrious history, the chances of one day seeing it in showrooms are low because executives gave two-door models the boot when they put together the firm's latest product plan in late 2019. Crossovers remain an essential component of Alfa's future range, however, and the aforementioned product plan clearly states a small SUV will join the range in 2022, a year after the Tonale, with an available electric powertrain.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.