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Alfa Romeo 33 Stradale supercar revealed with gas and EV versions, gorgeous either way

This gorgeous red supercar is the Alfa Romeo 33 Stradale. The name “33” has several references, the first being to the design, as this new 33 Stradale borrows from the famous Tipo 33. Secondly, Alfa is only producing 33 examples of this supercar, and all of them are already sold. The powertrain strategy for the 33 Stradale is perhaps the most interesting part of it, as buyers can choose between a twin-turbo V6 and a fully electric version. AlfaÂ’s gas-powered 33 Stradale produces 620 horsepower, is shifted via an eight-speed automatic dual-clutch gearbox and puts its power down exclusively to the rear wheels via an electronic limited-slip differential. Its top speed is 206 mph, and the 0-62 mph time is “less than three seconds.” The engine itself is said to be a derivative of the Ferrari-developed V6 you find under the hood of the Alfa Quadrifoglio models. The battery-electric 33 Stradale produces “more than 750 horsepower” and goes 0-62 mph in under 2.5 seconds, but Alfa isnÂ’t saying much else about the powertrain. We presume it will be all-wheel drive due to multiple electric motors being necessary. Range is currently estimated at 280 miles on the optimistic WLTP test cycle. The platform is a combination aluminum H-frame and carbon fiber monocoque that shares plenty with the Maserati MC20, and the roof is engineered with the same materials, supporting the butterfly doors. A front-axle lift system comes standard, and you also get a drive mode selector to choose between Strada (road) and Pista (track). Launch control is activated via a “Quadrifoglio” button. Big Brembo carbon ceramic brakes do the stopping, with six-piston calipers in front and four-piston units in the rear. While there may be a lot underneath that is shared with the MC20, its design is pure Alfa Romeo. Its interior is just as impressive as the beautiful exterior, too. The controls in the center stack are all about physical engagement, as they feature the most beautiful design that just makes us want to turn, twist and toggle them. Above that rests a widescreen touch display powered by Uconnect5 in a similar layout as the MC20. The cluster features a “3D telescope display,” which Alfa claims is the first of its kind. Plus, the steering wheel purposefully doesnÂ’t have a single button on it for maximum driving enjoyment.

Alfa Romeo celebrates 110th anniversary with 79-page e-book

For its 110th anniversary, Alfa Romeo wanted to host a summer bash at its renovated Museo Storica Alfa Romeo in Arese, Italy. Coronavirus nixed that, so part of the Plan B syllabus is a 79-page e-book that plucks all sorts of fascinating details from even before the automaker's birth as A.L.F.A., which stood for Anonima Lombarda Fabbrica Automobili, and the fecund history since. The work can be considered more than a dive into Alfa Romeo history because of Alfa Romeo's reach for much of its existence. The 1914 Aerodinamica by Castagna built on an Alfa Romeo 40/60 HP chassis predates Buckminster Fuller's Dynmaxion by 20 years. Enzo Ferrari raced for Alfa Romeo or with Alfra Romeo support for 19 years, the driver's seat also occupied by legends like Juan Manuel Fangio, Tazio Nuvolari, and Alberto Ascari. Nuvolari drove the Bimotore — a car with one V8 in front of the cockpit, another V8 behind — to a top speed of 209 miles per hour in 1934, and raced the car alongside Louis Chiron, the same Frenchman Bugatti would later name a car after. Alfa Romeo's tech prowess impressed famed tinkerer Henry Ford so much that in 1939 Ford said, "When I see an Alfa Romeo go by, I tip my hat." And it's hard to believe Ian Fleming hadn't heard of the 1900 C52 Disco Volante concept from 1952 when conjuring a name for Emilio Largo's motor yacht for his 1961 book, "Thunderball." There's plenty of Alfa-centric trivia, too, like an employee coming up with the idea for the automaker's logo while waiting for a train, the origin of the quadrifoglio, intended as a good luck charm for all the three drivers in the 1923 Targa Florio but only paying off for one, and how Nicola Romeo inscribed his name in history. The stories carry up to the present day Giulia GTA and coming Tonale crossover, with a cameo by FCA design chief Ralph Gilles to boot. The book is a quick read, so check it out, or just scroll through lots of photos documenting 110 years of Italian automotive history. Related Video:    

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt