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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Touring dresses its Alfa Disco Volante in green and gold for Geneva [w/poll]

If you watched the latest episode of Top Gear, you'll have seen Jeremy Clarkson driving a red version of Touring's Disco Volante around Italy, then showing off a silver-finished one in the studio back in the UK. But when the doors open at the Palexo for the 2014 Geneva Motor Show this week, Carrozzeria Touring Superleggera will have another version to show off. Pictured here, this version of the Disco Volante has been done up in dark green with gold accents for a treatment that looks decidedly less Italian and more British – something Colin Chapman (not to mention Green Bay football fans) would appreciate. We're not sure it's our favorite treatment of one of the most stylish cars money can buy (particularly with the rosso corsa grille and tailpipe inserts), but then we're not the one buying it. This example was likely produced for a specific customer. The Disco Volante, for those unacquainted, is essentially an Alfa Romeo 8C Competizione – already a looker in our books – that's been rebodied by reborn Milanese coachbuilder Touring. The carrozzeria was established back in 1926, went under in 1966 and was reborn in 2006, adopting the Superleggera moniker that its forebear coined when pioneering lightweight monocoque construction techniques. Since its revival it has worked its magic on Maseratis, Bentleys, Gumperts and more. The Disco Volante is made to order at what you can bet is a not unsubstantial price. Featured Gallery Alfa Romeo Disco Volante by Carrozzeria Touring Superleggera in green & gold View 38 Photos News Source: Carrozzeria Touring Superleggera Design/Style Geneva Motor Show Alfa Romeo Coupe Performance 2014 Geneva Motor Show touring alfa romeo 8c competizione carrozzeria touring superleggera

A few more details on Alfa Romeo's subcompact electric crossover for 2022

Last October, Alfa Romeo gave us a few details on a revised four-car lineup to be in place by the end of 2022. With the demise of the Giulietta later this year, the Giulia and and Stelvio would be the only models to carry on. Those two will be joined by a C-segment crossover in 2021 that we know as the Tonale, and a B-segment crossover in 2022 that we don't know much about, but that came with the asterisk, "BEV Variant Available." Autocar has begun putting together pieces of the electric model with a little help from Alfa Romeo. The mag expects the brand's fourth product to be around the size of a BMW X1 and ride on a PSA Group platform, specifically the Electric Common Module Platform (ECMP) already used by cars like the Peugeot e-2008 and Vauxhall e-Corsa. The size and expected specs make us wonder if the BEV crossover would make it here. We get the ICE-powered BMW X1 and Mercedes-Benz GLA, but we don't get the Audi Q2. The powertrain in the e-2008 puts an electric motor on the front axle with 136 horsepower and 192 pound-feet of torque, powered by a 50-kWh battery pack. Maximum range is 193 miles on the WLTP cycle, which could be considered a low bar for the American market even before factoring in the range reduction when tested on the EPA cycle. The Alfa won't be a re-branded Peugeot, though, with an automaker spokesperson telling Autocar the Italian automaker pledges to "stay consistent to Alfa Romeo’s sportiness and use electric motors for a performance approach." That could mean slightly more output from the motor, without compromising a comfortable ride. It will definitely mean switchable sound creation that aims "to get emotion from both the driver and car." We know Alfa Romeo will release the same crossover with an internal combustion engine, which we'd expect to sit on Peugeot's CMP bones, a likelier proposition for sales in North America. The subcompact won't simply shrink the look of the plug-in hybrid Tonale (pictured in concept form), but will have its own personality. “A family feel will be respected," the rep said. "We have style themes across the range – but we donÂ’t want to do a copy and paste across the lineup, because every segment has its own personality. ..." Unless there's another reboot before 2022, these four models will be the team Alfa Romeo plans to ride to 400,000 annual sales, more than three times the automaker's global sales in 2018.