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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo 4C will be refreshed for the 2019 model year

Alfa Romeo Chief Technical Officer Roberto Fedeli said at a launch event for the Stelvio Quadrifoglio that an updated version of the 4C is coming next year as a 2019 model. "We are coming back to Formula 1," he said, "and we need the 4C to be our halo car," Fedeli told Autocar. But don't expect to see the refresh bring with it a manual transmission. No future high-performance models from Alfa, Maserati, or even Ferrari will be getting clutch pedals anytime soon, a decision reportedly made after Ferrari spent 10 million euros developing a manual gearbox for the California a few years back only to see exactly two customers choose the option over an automatic. We'd hazard a guess that Alfa will tone down its carbon-fiber 4C for the next generation. As fun as the little sportscar is on a race track, it's equally jarring to drive on regular roads. A revised suspension and perhaps power steering may be on the menu. Related Video:

2019 Alfa Romeo Giulia Quadrifoglio Review | As good as you imagine

When you affix words to a car such as “Alfa Romeo,” “Quadrifoglio,” “twin-turbo,” and “Ferrari-derived,” youÂ’re setting up some pretty serious expectations. Add to that a price tag thatÂ’s near the top of its segment, as with our 2019 Alfa Romeo Giulia Quadrifoglio, and those expectations creep ever higher to a point that seems hard to fulfill. But IÂ’m happy to report the Giulia passes with flying tricolores. ItÂ’s intensely fast, incredibly nimble, and surprisingly playful and approachable. ItÂ’s one of the most fun supersedans. Of course, the headline feature of the Giulia Quadrifoglio is that twin-turbo V6 based on a Ferrari engine, and it certainly deserves the hype. It generates a massive 505 horsepower and 443 pound-feet of torque. ThatÂ’s more power (though less torque) than the mighty Mercedes-AMG C 63 SÂ’s V8. Power comes on smoothly and only grows stronger with revs until the limiter kicks in. Lag is practically non-existent, and the exhaust note, though a bit blatty inside, generates a low, gritty howl outside thatÂ’s fitting for a slinky Italian sedan. The only thing preventing the powertrain from being the unquestionable class champion is the transmission. This is strange, since itÂ’s the vaunted ZF eight-speed automatic, but it shifts slowly for such a sporty car. At least itÂ’s smooth, and the huge metal shift paddles are a delight. As for the GiuliaÂ’s chassis, itÂ’s marvelous with no caveats. What stands out is its playful demeanor. It keeps you informed of every move it makes, even throwing in a bit of Miata-like body roll. The steering isnÂ’t quite as talkative, but is more so than many of its competitors, especially BMW, and itÂ’s lightning-quick and weighted well. To cap it off, the car is highly stable, even on rough pavement, and the wide tires offer tremendous grip. The ride can occasionally be bumpy, but never harsh. ItÂ’s well-balanced. At this point it's also worth noting that the character of the Giulia can be altered substantially with the drive mode selector. The settings are "Race," "D," "N" and "A," with the latter standing for "Dynamic," "Normal" and "Advanced Efficiency." Race and Dynamic are the sportiest with the quickest throttle response, loud exhaust, and more lenient traction settings, and they set the suspension to the firm setting by default. But the suspension can be switched back to the normal setting by pressing the shock absorber button.