1984 Alfa Romeo Spider Veloce 2000 on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Marchionne to make Alfa Romeo a separate company within Fiat

According to a report in Automotive News that quotes "people familiar with the matter," the next big play in Fiat CEO Sergio Marchionne's plan for Alfa Romeo is to break it off from Fiat Group Automobiles and set it up as a separate company within the Fiat empire, giving it the same structure as Ferrari and Maserati. The idea, say the sources, is that a transparent, standalone Alfa Romeo that has to justify its every move could clearly prove its success in the public financial statements it would have to report, finally achieving Marchionne's aim of making Alfa Romeo "a credible business proposition."
That, of course, assumes that Alfa Romeo will make a success of it. The brand hasn't made a profit in any year of Marchionne's decade at the helm; sales last year fell to numbers not seen in almost half a century and its new product offensive might not include the two vehicles currently responsible for 99 percent of its sales. We're told that the brand's six new models will begin arriving in 2016 - a roadster, a midsize sedan and large sedan, a compact SUV and large SUV, and a large coupe.
Marchionne aims to expand Alfa's global appeal in several ways, the first by stressing that they are Italian products that 'belong' to Italy. This is the stance that appears to have put the kibosh on the roadster twinned with the coming Mazda MX-5/Miata. Alfa Romeos will all be made in their home country, and if they take off they'll help bandage Fiat's problem with underused plant capacity, a bugbear that is just as problematic culturally and politically as financially. Top-tier trims would use V6 engines developed by Ferrari, and global access would get a boost by selling Alfa Romeos in Jeep's 1,700 international dealerships.

Drive like Mario Andretti in his 1981 Alfa Romeo GTV-6

In the United States, Mario Andretti is the racing driver whose name is likely best known among the general public. Over his decades-long career, Andretti has driven into the winner's circle numerous times and in a variety of racing series and venues. He is an ex-Formula One champion (1978), a four-time IndyCar champion, as well as an Indy 500 winner (1969). And while we mere mortals probably cannot drive like Mario Andretti, we can drive one of Mario Andretti's cars, specifically this 1981 Alfa Romeo GTV-6, which is currently for sale at classic-car vendor LBI Limited. Based on the pictures of this Alfa, the car shows just under 36,000 miles. This GTV-6 is finished in Grigio over a tan leather interior. Power is by a 2.5-liter DOHC V6. Equipment includes a five-speed manual, power windows, air conditioning, a wood-rim steering wheel and a Blaupunkt cassette stereo. Andretti drove for the Alfa Romeo F1 team in 1981, and he also appeared in ads for the GTV-6. There was even a Mario Andretti limited edition of the earlier European-market Alfa Romeo GTV in 1976. This car reportedly was a gift from the automaker and was delivered in May 1981. He reportedly kept it for a year, although his ownership is documented (click the "View Documents" tab on the listing). The current asking price for this Alfa is $48,000, although there may be some wiggle room there, given that this car appears to have been a no-sale in a May 2020 RM Sotheby's auction where it garnered a high bid of $28,000. That's about $8K more than is sold for at auction in 2016, although the car is said to have since had thousands of dollars in service. Regardless of the price, this is a cool Alfa with a direct connection to America's most famous racing driver. Related video: