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Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Standard Alfa Romeo Giulia still looks beautiful in Geneva

No matter how many times we see the Alfa Romeo Giulia, it continues to be a beautiful sports sedan. The top-spec Quadrifoglio is a fantastic looking four-door, but even the base model and Super trim on display in Geneva retain the model's attractive looks. The standard versions lose the big vents and more aggressive look from the Quadrifoglio, but their simplified shape is still gorgeous. Alfa packs the cars with tech, too. At least in Europe, base models get standard forward collision warning, autonomous emergency braking, lane departure warning, and a 6.5-inch infotainment system. The Super adds leather and 17-inch wheels, and an optional Sport Pack includes Xenon headlights a sport steering wheel, and aluminum trim on the dashboard, center console, and door panels. Finally, the Quadrifoglio aims for performance with carbon fiber parts on the roof, hood, and front splitter, and the options include carbon-ceramic brake discs, and carbon fiber seats. In Europe, customers will have the option of a 2.2-liter diesel with 150 or 180 horsepower, a 2.0-liter turbocharged gasoline engine with 200 hp, and the fire-breathing 510-hp 2.9-liter twin-turbo V6, which is exclusive to the Quadrifoglio. We don't get the oil-burner in this country, but Alfa says the North American version of the 2.0-liter has 276 hp. The Quadrifoglio makes 505 hp here. According to Alfa's latest product plan, the Giulia should arrive at dealers in the US sometime in 2016, possibly late in the second quarter. Prices for the full range still aren't official, but the Quadrifoglio would reportedly sell for around $70,000. Related Video: New Alfa Romeo Giulia • The new Alfa Romeo Giulia , making its debut at the Geneva International Motor Show, will be available in three trim levels (Giulia, Super and Quadrifoglio) and six new engine versions:150 and 180 HP 2.2-litre diesel with 6 speed manual or 8 speed automatic transmission, the 200 HP 2.0-litre petrol engine with 8 speed transmission and 510 HP 2.9-litre V6 BiTurbo petrol engine with 6 speed transmission. • From April 15th it will be possible to order the new Giulia progressively in all markets throughout the EMEA area. • The supreme expression of the meccanica delle emozioni (mechanics of emotion), the new Giulia offers distinctive Italian style and optimal weight distribution across the two axles, the new sophisticated Alfa™Link suspension system (Alfa Romeo patent) and the most direct steering in the market segment.

Alfa Romeo Giulia, new SUV delayed

Damn it, Alfa Romeo. You had one job. One job. Just return to the North American market. That's it. And just when we thought that long-awaited event was actually in sight, thanks to the new, high-performance Giulia Quadrifoglio sedan, we're being forced to report what we've reported so, so many times before – Alfa's US return has (probably) been delayed. Citing supplier sources, Automotive News Europe reports that not only has the new Giulia's European launch been delayed six months, to mid 2016, but the Italian brand's first SUV also won't arrive until at least early 2017. That's six and nine months later than each vehicle was expected, respectively. US on-sale dates for both vehicles were slated for at least three to six months after hitting European dealers. If ANE's report is correct, this virtually guarantees we won't see the Giulia Quadrifoglio before autumn 2016/winter 2017, while the Giulia-based SUV's US arrival is effectively pushed back to spring or summer of 2017. The delay in the Giulia is being blamed on additional work on safety and ride characteristics, ANE's sources claimed. The Quadrifoglio was to be followed by four-cylinder variants in March, but this delay means the high-performance Giulia will be on its own until the end of 2016 in Europe, and early- to mid-2017 in the US. It's unclear if these issues are to blame for the delay in the SUV, although considering it's based in part on the Giulia, that seems like a reasonable assumption. Naturally, and we're guessing annoyingly for Fiat Chrysler executives, this latest delay is raising further questions about the company's long-term plan for its troubled Turin-based brand. ANE quoted multiple analysts who called out Sergio Marchionne's overly ambitious plans for Alfa, although Morningstar's Richard Hilgert said it best: "I would be impressed if the brand sold 200,000 [units per year]," Hilgert told ANE. "I think Marchionne set an overly-lofty target as a shock treatment to a patient in cardiac arrest. The idea being to get an immediate dramatic response, but his plan for 400,000 units in 2018 would have the patient immediately get up and run a five-kilometer race." Related Video: