1984 - Alfa Romeo Spider on 2040-cars

Auto blog

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

Robert Kubica moves from Williams to Alfa Romeo F1 reserve

LONDON — Robert Kubica has joined Alfa Romeo as their 2020 reserve driver, the role the Pole carried out 14 years ago when he made his Formula One debut with the Swiss-based team then known as BMW Sauber. The deal announced on Wednesday also sees Polish oil company PKN ORLEN, who backed the 35-year-old's comeback last season at former champions Williams, become a co-title sponsor of the team in a multi-year partnership. Kubica's big break came in 2006 when he became Poland's first F1 racer, replacing Canada's 1997 world champion Jacques Villeneuve at BMW Sauber and going on to win with them at the 2008 Canadian Grand Prix. The Pole, who suffered a near-fatal rally accident in 2011 that partially severed his right arm, scored tail-enders Williams' only point last year in a remarkable personal comeback clouded by the team's inability to provide a competitive car. He announced in September that he was leaving and has since been replaced by Canadian Nicholas Latifi, the team's 2019 reserve. "I'm starting a new chapter in my career by joining Alfa Romeo Racing ORLEN. This is a team that has a special place in my heart and it'll be nice to see the familiar faces I still remember from Hinwil," said Kubica in a statement. "Time and circumstances are obviously different, but I am convinced that I will find the same determination and hunger to succeed." Kubica had also been linked to the Haas and Racing Point teams who had considered him for a role as a tester and simulator driver. Ferrari-powered Alfa Romeo's race drivers this year are Finland's 2007 world champion Kimi Raikkonen and Italian Antonio Giovinazzi, an unchanged lineup from 2019. Team principal Frederic Vasseur welcomed Kubica, who before his accident raced for Renault and was close to becoming a Ferrari driver, back to the Hinwil factory. "He is a driver that needs no introduction: one of the most brilliant in his generation and one who displayed the true meaning of human determination in his fight to return to racing after his rallying accident," he said. "His feedback will be invaluable as we continue to push our team towards the front of the grid." Alfa Romeo finished last season in eighth place with 57 points. The team said PKN ORLEN branding will feature on the C39 car and all "trackside assets". Related Video:

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.