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The Alfa Romeo Giulia starts at $38,990, or $73,595 for the Quadrifoglio

Although the 4C has been on sale for more than a year, Alfa Romeo's US comeback tour really starts with the all-new Giulia. The car goes on sale this month and is expected to compete head to head with sport sedan competition from Germany, England, Japan, and America. The automaker released details on Giulia trims and pricing, and it appears to be right in the mix with the competition. The new Alfa Romeo Giulia starts at $38,990 with destination. While that's on the high side of its class, it's still right in the mix. All of the competition falls between the $34,445 BMW 3-Series and the $40,425 Mercedes-Benz C300. Where the Giulia really shines at this price point is performance, with a 2.0-liter turbocharged inline-four engine that generates 280 horsepower and 306 pound-feet of torque. Alfa claims a 5.1 second 0-60 mph time for the base model, which trounces the competition. The big bad Alfa Romeo Giulia Quadrifoglio starts at $73,595 with destination. That's quite a bit more than the BMW M3 and Cadillac ATS-V, but it's right on par with the Mercedes-AMG C63 S Sedan. The four-leaf clover has a 2.9-liter biturbo V6 that turns out 505 horsepower and 443 lb-ft of torque. That's good for a 3.8 second 0-60 mph and a record-setting 7:32 Nurburgring lap time, if you care about such things. The standard Giulia and Giulia Ti ($40,990) are available with FCA's Q4 all-wheel-drive system for an extra $2,000. The Giulia Ti is available with Ti Lusso and Ti Sport packages for $2,250 each. Think of the Ti Sport as the Quadrifoglio light and the Ti Lusso as the comfortable and relaxed model. All versions of the Giulia come equipped with an 8-speed automatic, and Alfa Romeo currently has no plans to offer a stick shift in the US. The Giulia Quadrifoglio goes on sale this month, with the rest of the lineup hitting showrooms next month. If shoppers can look through the vast competition for what on paper is the sportiest of small sport sedans on the market, Alfa may be here to stay. Related Video:

Alpine A110 vs Alfa Romeo 4C Review | Two sports cars enter

YORKSHIRE, U.K. – A proven ability to snatch defeat from the jaws of victory is all part of Alfa RomeoÂ’s romantic charm. With bodywork like red satin draped over a carbon fiber tub and the promise of a mid-engined, Italian exotic for Cayman money, the 4C was certainly a bold vehicle to relaunch the brand to the American market. Pebble Beach types could appreciate its inspiration in the gorgeous, minimalist Alfa Romeo coupes of the past. Everyone else could kid themselves it was basically a baby Ferrari, never mind the fact it only had 237 horsepower and a four-cylinder engine. At first blush, the 4C was a riot, and remains so in the Spider form itÂ’s still sold in. And it gets the blood pumping in the way a fling with an exotic Italian should, especially compared with the Germanic 50 shades of gray alternatives. I can remember the thrill at driving one back in 2014, its Italian license plates making it feel all the more exotic. It may only have cost $60,000, but it hogged attention like a Ferrari worth four times that. The fun didnÂ’t last. As seductive as the fundamental formula was and still is, time and more measured eyes ultimately found the 4C to be lacking. The ugly, fat-rimmed steering wheel turned out to be a useful visual metaphor for the feel it delivered, simultaneously under-geared and punishingly heavy, especially at low speeds. At higher ones the kickback was violent enough it needed quarter-turn corrections even traveling in a straight line. And the binary power delivery smothered whatever finesse there might have been in the chassis. Its on-limit handling, on track and in the wet, was spooky. Shocked, I called a friend with an old Exige and asked to drive his car along the same route. That I concluded youÂ’d be better off with a 10-year-old Lotus definitely didnÂ’t win me many friends in Milan. Which begs the question: What does the apparently similar Alpine A110 do differently to have earned such overwhelming praise among the same reviewers here in Europe who damned the 4C? Performance stats are comparable, as is the AlpineÂ’s pricing in markets in which it is sold. Both tap into the nostalgia and heritage of their respective brands, not least in the historic long-distance European road rallies both excelled in.

Alfa Romeo 4C production to continue until at least late 2020

Maserati will end production of the GranTurismo and the GranCabrio in November 2019, and it will retool the historic Modena, Italy, factory that makes both models in preparation for a new sports car due out in 2020. But Autoblog learned production of the Alfa Romeo 4C made in the same facility will continue even after the retooling, debunking rumors of the model's immediate demise. "Production of the 4C will continue in the same production plant/line until late 2020 for the NAFTA and APAC regions," an Alfa Romeo spokesperson told us via email. The factory will close during the retooling, so "there will just be some weeks of technical interruption" during the process, according to the same spokesperson. Production will resume as soon as the overhaul is completed, and Alfa's carbon fiber-intensive two-seater will be built alongside Maserati's next sports car. North American enthusiasts still have time to put a new 4C in their garage. Available only as a convertible, the 4C recently entered the 2020 model year with a limited-edition model named Italia that gains an array of visual add-ons, like piano black trim on the front end. Just 15 Italias will be built, but the standard 4C remains available as a regular-production model. It's powered by a mid-mounted, 1.75-liter four-cylinder engine turbocharged to 237 horsepower and 258 pound-feet of torque. The engine's displacement wasn't chosen at random; Alfisti will know right off the bat that it echoes the 1750 engine Alfa offered in the late 1960s and the early 1970s. European enthusiasts aren't as lucky. Autoblog also confirmed an earlier report claiming 4C production for the European, Middle Eastern, and African markets ended in August 2018. While the GranTurismo will be replaced by a new model in 2021, what the future holds for the 4C is up in the air. Alfa Romeo's product plan doesn't currently include a second-generation 4C, which is too bad. It's one of the purest, most undiluted sports car on the market; may it live long. Featured Gallery 2020 Alfa Romeo 4C Spider Italia Auto News Alfa Romeo Convertible