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Cold start comparison: 2020 Alfa Romeo Giulia Quadrifoglio vs. 2013 Dodge Challenger SRT8

The 2020 Alfa Romeo Giulia Quadrifoglio is a five-seat, compact luxury sport sedan packing 505 horsepower thanks to a 2.9-liter twin-turbocharged V6. My personal 2013 Dodge Challenger SRT8 392 is ... well ... not. It's a full-sized muscle coupe whose iron-block 6.4-liter V8 makes 470 hp in the very traditional way: it's freakin' huge, like everything else about the car.  On paper, these two have nothing in common beyond the fact that they were built by the same multi-national manufacturing entity.  But if paper were the be-all and end-all of automotive rankings, everybody would buy the same car. And we don't, especially as enthusiasts. Whether it's looks or tuning or vague "intangibles" or something as simple as the way a car sounds, we often put a priority on the things that trigger our emotions rather than setting out to simply buy whatever the "best" car is at that particular moment.  So, what do these two have in common? They both sound really, really good. Like looks, sounds are subjective. While a rubric most assuredly exists in the world of marketing (attraction is as much a science as any other human response), we have no way of objectively scoring the beauty of either of these cars, and the same applies to the qualities of the sound waves being emitted through their tail pipes.  But we can measure how loud they are. In fact, there's even an app for that. Dozens, as it turns out. So, I picked one at random that recorded peak loudness levels, and set off to conduct an entirely pointless and only vaguely scientific experiment with the two cars that happened to be in my garage at the same time.  For the test, I opened up a window and cracked the garage door (so as not to inflict carbon monoxide poisoning upon myself in the name of discovery), and then placed my phone on a tripod behind the center of each car's trunk lid. I fired each one up and let the app do the rest. I then placed my GoPro on top of the trunk for each test so that I could review the video afterward for any anomalies.  I started with the Challenger. The 6.4-liter Hemi under the hood of this big coupe is essentially the same lump found under the hood of quite a few Ram pickups, and it has the accessories to prove it. Its starter is loud and distinctive. Almost as loud, it turns out, as the exhaust itself. As its loud pew-pew faded behind the V8's barking cold start, we recorded a peak of 83.7 decibels. In the app's judgment, that's roughly the equivalent of a busy street.

It's the Alfa Romeo Milano after all

We wound through as many switchbacks as found on the Brennero Pass when trying to decide ahead of time whether Alfa Romeo would name its coming subcompact SUV the Brennero. A set of GPS coordinates in a post on X turned us around again just a few days ago. The deceptions are finally done, Alfa Romeo declaring the name of its new entry-level offering: Milano. Most Americans will know the name as a cookie, either the original from Pepperidge Farm (derived from a cookie called "Naples") or the horde of imitations that Pepperidge Farm has taken legal action against. Many American enthusiasts will know the Alfa Romeo Milano as a sedan made from 1985 to 1992, called the 75 in other markets as a nod to the brand's 75th anniversary and one of our Future Classics. As with the previous Milano, this one that debuts next April comes with historical associations. The name honors the classic sedan as well as the automaker's hometown of Milan, a city doubly honored on this vehicle by bearing Milanese symbols in its logo: The cross and the Biscione serpent, the coat of arms of the Visconti family. Alfa classifies this as a Sport Urban Vehicle to succeed the Giulietta and Mito; as an entry-level offering beneath the Tonale, if the Brennero adopts dimensions of the sibling Jeep Avenger, the Brennero will be about 16 inches shorter than the Tonale, its roof about three inches lower.  Alfa Romeo saying the Milano "will also be available in a 100% electric version" provides confirmation of both ICE and EV powertrains, mimicking the choices for the Avenger. The ICE option could be the Avenger's mild hybrid, built around a 1.2-liter three-cylinder and making a combined 154 horsepower and 177 pound-feet of torque, or a more powerful setup used by Peugeot. As for the EV, assuming no change from the Avenger, the Milano would get a 54-kWh battery and front axle e-motor making 154 horsepower and 192 pound-feet of torque, and around the same 248 miles on a charge on the WLTP cycle. More speculative speculation supposes there could be a dual-motor all-wheel-drive Brennero evolved from the drivetrain in the Avenger 4x4 Concept, perhaps arriving for the 2025 model year in the Alfa, the Avenger, and the Fiat 600e. Just like we don't get the Avenger, we don't expect the Milano to make it this far north if it crosses the Atlantic. We'll know what other markets can expect when the SUV debuts in April 2024.

The 2020 Alfa Romeo Giulia's infotainment system is new, but is it better?

When Alfa Romeo introduced the Giulia in 2017, it was praised for its its on-road manners, its gorgeous styling and its performance credentials. It was criticized for, well, just about everything else, including a clunky, low-resolution and feature-light infotainment system. Enthusiasts can forgive many of a car's flaws so long as the driving experience is stellar, and for that reason, the Giulia quickly became a darling. But Alfa can't depend on enthusiasts alone to buy its cars; they need to be seen as legitimate players in the luxury market, and to do that, they need interior tech and materials to match their price points.  For 2020, Alfa Romeo addressed the Giulia's shortcomings. The infotainment system was overhauled, with a new 8.8-inch touchscreen headlining a host of additional features. The Giulia now has acoustic glass for a quieter, more luxurious cabin, and some much-needed material improvements on the steering wheel, dash and center console. There's also a new USB Type-C outlet, a wireless device charging option and some other behind-the-scenes features, like a wireless hot spot and over-the-air firmware update capabilities.  The Giulia's original infotainment system was criticized for its low-res screen with no touch interface, a lack of quick access buttons for key features, and a lack of depth when it came to integrated tech. On paper, Alfa has addressed all of these shortcomings, but I wanted to see how it performs in the real world. To do this, I set aside some time with the 2020 Alfa Romeo Giulia Quadrifoglio to dedicate solely to exploring its new tech features. What I found was a bit of a mixed bag.  Let's start with the interface itself. The 8.8-inch screen used to be an upgrade, but the extra real estate is now standard and, as we mentioned up top, it's now a touchscreen. Both the resolution and the quality of individual page graphics have been significantly improved compared to the old software. Alfa says the underlying hardware was improved to support the improved visual experience.  Improved, perhaps, but not perfected. The interface still lags inputs (especially touch) and lacks a crisp, responsive feel. Even after the system has fully loaded, there's a visible delay between finger gestures and responses from the interface.