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Alfa Romeo goes hatchback-free after axing the Giulietta

Alfa Romeo exited the hatchback segment by ending production of the Giulietta, a Volkswagen Golf-sized model introduced in 2010. It's planning on filling the void in its range with a city-friendly crossover in the coming years. Honored with a heritage-laced nameplate, the Giulietta made its debut in Milan as Alfa Romeo celebrated its 100th birthday. Executives considered selling it in the United States but decided to keep it on the other side of the pond, though its basic platform underpinned the short-lived Dodge Dart. In its home country, the hatchback was positioned as a premium model that reflected the firm's upmarket ambitions. It slotted beneath the Giulia. Stylists made several visual tweaks to the Giulietta during its 10-year life cycle, and they managed to keep it looking relatively fresh. It's a different story inside, where the 2020 model feels about as old as it is. Alfa Romeo's earlier hatchbacks — including the 147 — spawned high-performance variants that still raise eyebrows several decades after their launch, but the Giulietta never received the full go-fast treatment. Over the course of its production run, engine options ranged from a 104-horsepower 1.4-liter turbo four to a 1.8-liter four-cylinder turbocharged to 240 horsepower. Front-wheel-drive was the only configuration offered. Over 400,000 units of the Giulietta were manufactured in Italy between 2010 and 2020. The final example was made shortly before Christmas, according to French website Caradisiac. We don't know what it looks like or where it's off to. Alfa could choose to put it in its collection, or it might send it to an unsuspecting dealer. The news comes a couple of weeks after news that the slow-selling Alfa 4C Spider was among the cars that won't be coming back in 2021. Alfa Romeo Tonale View 9 Photos What's next? Rumors claimed Alfa Romeo would develop a rear-wheel-drive successor to the third-generation Giulietta built on a shortened version of the Giulia's platform. Had it been launched, this model would have undoubtedly become the enthusiast's choice in its segment, especially because the BMW 1 Series went front-wheel-drive. We don't know if the reports were accurate, but what's certain is that a new Alfa Romeo hatchback is not around the corner. Instead, the Giulietta's spot in the range will soon be occupied by the production version of the Tonale concept (pictured above) introduced during the 2019 edition of the Geneva auto show.

These 'blind' automotive world record stunts have to stop

Drivers setting world records "blind" – wearing a blindfold or with something obscuring the windshield – is the new thing for some reason. First it was an Alfa Romeo Giulia setting a blind lap at Silverstone with help from a spotter trailing behind, and now this: a stunt man doing a J-turn within a narrow path with nothing but a Nissan Juke's cameras guiding him. He matched the "sighted" J-turn record, flipping the car around in a space about 7 inches longer than the car. I have two issues with these stunts. First, there are just too many world records. Yeah, I said it. Are these meaningful? Is someone else likely to ever attempt this feat? No, because it's just marketing, both for the manufacturer and whoever's still trying to sell those annual books. Stuff like the fastest production car is fine with me. Heck, I'll even take unofficial Nurburgring times – the kind where the drivers can actually see. Second, I'm all for stunts, but do something cool! And preferably something that could only be performed with that particular car, if you're going to make an ad out of it. Yes, the Juke has an Around View Monitor system, which stitches together feeds from four cameras to make it look like the car is being filmed by a drone hovering overhead. I happen to love 360-degree cameras – they let you see things that are just not visible from the driver's seat and make parking and low-speed maneuvering really easy. But the Juke isn't the first car to offer one, and the feature isn't even new to the car. Nissan was at least forthright enough to admit that this professional driver (on a closed course!) had a bunch of practice. But this really says more about his precision driving skills than about the car, or the camera. And just so we're clear, you really shouldn't try to park a car without looking out the windows, even if you have fancy cameras. So what's next? Pretty soon there will be a record for blindest blind stunt. Let me know when someone actually does something interesting. Related Video:

Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li