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Robert Kubica moves from Williams to Alfa Romeo F1 reserve

LONDON — Robert Kubica has joined Alfa Romeo as their 2020 reserve driver, the role the Pole carried out 14 years ago when he made his Formula One debut with the Swiss-based team then known as BMW Sauber. The deal announced on Wednesday also sees Polish oil company PKN ORLEN, who backed the 35-year-old's comeback last season at former champions Williams, become a co-title sponsor of the team in a multi-year partnership. Kubica's big break came in 2006 when he became Poland's first F1 racer, replacing Canada's 1997 world champion Jacques Villeneuve at BMW Sauber and going on to win with them at the 2008 Canadian Grand Prix. The Pole, who suffered a near-fatal rally accident in 2011 that partially severed his right arm, scored tail-enders Williams' only point last year in a remarkable personal comeback clouded by the team's inability to provide a competitive car. He announced in September that he was leaving and has since been replaced by Canadian Nicholas Latifi, the team's 2019 reserve. "I'm starting a new chapter in my career by joining Alfa Romeo Racing ORLEN. This is a team that has a special place in my heart and it'll be nice to see the familiar faces I still remember from Hinwil," said Kubica in a statement. "Time and circumstances are obviously different, but I am convinced that I will find the same determination and hunger to succeed." Kubica had also been linked to the Haas and Racing Point teams who had considered him for a role as a tester and simulator driver. Ferrari-powered Alfa Romeo's race drivers this year are Finland's 2007 world champion Kimi Raikkonen and Italian Antonio Giovinazzi, an unchanged lineup from 2019. Team principal Frederic Vasseur welcomed Kubica, who before his accident raced for Renault and was close to becoming a Ferrari driver, back to the Hinwil factory. "He is a driver that needs no introduction: one of the most brilliant in his generation and one who displayed the true meaning of human determination in his fight to return to racing after his rallying accident," he said. "His feedback will be invaluable as we continue to push our team towards the front of the grid." Alfa Romeo finished last season in eighth place with 57 points. The team said PKN ORLEN branding will feature on the C39 car and all "trackside assets". Related Video:

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo to go all-electric by 2027

On an earnings report last week, Alfa Romeo parent company Stellantis tacked on some electrification plans for its 14 brands. One surprising piece of information: Alfa Romeo would be the first of them to go fully electric, and it'll happen by 2027. We've known that Alfa Romeo would eventually go electric, but it's a bit surprising to hear that Stellantis wants it to happen on such a short timeline, and that it would spearhead its EV push. Alfa Romeo has been one of the most protected brands in the Stellantis empire, and one of the most traditional as well. The often quirky but nevertheless beloved brand has long been a favorite among car enthusiasts. In fact, brand heritage is so important that back in 2014 the company opted to develop its own Spider rather than borrow a platform from the ND Miata (That car went to become the Fiat 124 instead). Stellantis didn't confirm what the first Alfa EV would be, but it could arrive in the form of a subcompact crossover about the size of a BMW X1. It could also share the platform with other Stellantis brands like Peugeot, Fiat and Jeep and is slated to debut in 2022 or 2023. In the meantime, Alfa Romeo is working on the Tonale plug-in hybrid electric, which was recently delayed. Reportedly, Stellantis head Jean-Philippe Imparato was not satisfied with the hybrid-electric system. The PHEV crossover will share a platform with an upcoming Jeep model as well. It should arrive in early 2022 if things stay on track from here. The express timeline also indicates that the new Stellantis STLA large-vehicle architecture will have to be ready before 2027. It's set to replace the sharp-handling rear-wheel-drive Giorgio platform that underpins the Giulia and Stelvio. And while it'll be shared across multiple Stellantis brands, Imparato has promised Alfa Romeo-badged cars will retain the qualities that have made the name so special. In the same report, Stellantis confirmed that Opel would go all-electric by 2028 and Fiat would follow by 2030. Related Video: 2021 Jeep Wrangler 4xe plug-in hybrid powertrain feature walkthrough | Autoblog