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Alfa Romeo 4C Launch Edition marks a day we never thought we'd see

Alfa Romeo has been teasing its return to the United States for years. Each time, it's seemingly been pushed back for one reason or another. The last time we had our Alfa fix fulfilled was when just a few hundred examples of the 8C Competizione crossed the pond late last decade. Now, though, it looks like finally Alfa will be coming back, showing this, the 4C Launch Edition, at the 2014 New York Auto Show. By now, you should know the brief on the 4C – ultra-lightweight, mid-engined, turbocharged and with non-power-assisted steering. It's a driving instrument, and one we've admired from afar since it hit the European market. The 4C Launch Edition is the opening volley of Alfa's US return and adds a number of items to the already appealing sports car. The 500 Launch Editions will be limited to three colors - Alfa Red, Rosso Competizione or Madreperla White. It sports standard bi-xenon headlamps, which do away with the polarizing covers that highlighted European models. A carbon-fiber spoiler and mirror caps and unique forged wheels round out the changes for first US-spec 4Cs. The suspension is firmer, with performance-tuned shocks and stiffer front and rear sway bars. Meanwhile, a racing exhaust should help the turbocharged, four-cylinder engine make its presence known. It doesn't seem like the power output is changing thanks to the new exhaust, although we're expecting the 4C's already throaty warble will sound even better. You can take a look up top for our full gallery of live images of the new 4C or you can scroll down and take a look at the official press release from Alfa Romeo. Then, hop into the Comments and let us know if you think of the latest Alfa to be sold in the US.

It's the Alfa Romeo Brennero after all

In an "X-Files" television episode called "Teliko," the show changed its usual tagline during the title sequence from "The truth is out there" to "Deceive, Inveigle, Obfuscate." Both taglines would apply to the mystery around the name of Alfa Romeo's coming subcompact SUV. For the longest while, based on information from unnamed sources, the urban runabout twinned with Europe's Jeep Avenger was expected to be named the Alfa Romeo Brennero, honoring Italy's Brennero Pass (Brenner Pass in English). Then automaker design head Alejandro Mesonero-Romanos said something to Autocar over the summer that led Autocar to write, "that name was ruled out by Mesonero-Romanos." Autocar didn't quote the designer's words used to dismiss the expected name, it only quoted what came next, Mesonero-Romanos saying, "The model name is now decided. it will be Italian and it will be beautiful. But more than that, I cannot say for now." Maybe we’ve known it all along.#AlfaRomeo pic.twitter.com/dE10xGYXwO — Alfa Romeo (@alfa_romeo) December 6, 2023 The decided, Italian, beautiful name is Brennero. That's what we get from an automaker post on X bearing the caption, "Maybe we've known it all along," and a 15-second animation flashing four GPS coordinates. One coordinate picks out Alfa RomeoÂ’s history museum, the Museo Storico, another the Balocco Proving Grounds, another the Stelvio Pass, and finally, the Brennero Pass. This post could be considered Alfa answering its own question from June of this year — a month before Mesonero-Romano's supposed denial — with the caption, "A game-changing #SportyUrbanVehicle is on the horizon. What will be the name of our new Alfa Romeo? Take a guess in the comments below." Speculation has gathered around a few hard points. The Brennero sits on the CMP/e-CMP platform utilized by the Avenger, the Fiat 600, the Peugeot 2008, and the DS 3 Crossback. In electric form, it fits the Avenger's 54-kWh battery and front axle e-motor making the same 154 horsepower and 192 pound-feet of torque, and will likely get around the same 248 miles on a charge on the WLTP cycle. As the new entry-level offering beneath the Tonale, if the Brennero adopts Avenger dimensions, the Brennero will be about 16 inches shorter than the Tonale, its roof about three inches lower. More speculative speculation supposes there could be a dual-motor all-wheel-drive Brennero evolved from the drivetrain in the Avenger 4x4 Concept.

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers