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Alfa Romeo Stelvio, Giulia Quadrifoglio NRING editions celebrate lap records

Alfa Romeo will bring no less than six star cars to its Geneva Motor Show booth. Since records are not only meant to be broken, but celebrated, the Giulia Quadrifoglio NRING and Stelvio Quadrifoglio NRING limited editions were created to address the latter task. In September 2016, the Giulia Quadrifoglio broke the Nurburgring lap record for standard production four-door sedans with a time of 7:32 — a feat since bettered by the Jaguar XE SV Project 8. Last September, the Stelvio Quadrifoglio set a lap record of 7:32, displacing the Range Rover Sport SVR from the top of the timesheets. The two NRING specials come drenched in exclusive Circuito Grey paint, accented with carbon mirror caps and a CF front badge, on top of carbon ceramic brakes. The cabin's so dark you'll need to let your eyes adjust before picking out the Sparco racing seats with carbon shells, carbon accents on the steering wheel and shift knob, and the red stitching. Both sedan and SUV come optioned with Alfa Connect with 3D Nav infotainment, Harman Kardon premium audio, active cruise control, and tinted windows. The Giulia gets a naked carbon roof. The Italian carmaker's only making 108 of each NRING model, in honor of how long the company's been in business. Throughout that time, Alfa Romeo has stamped its mark on The Green Hell, such as when Tazio Nuvolari won the 1932 German Grand Prix in an 8C 2300 Tipo Monza ahead of his German competition, or in 1966 when a Giulia Sprint GTA was the first GT road car to make it round the 'Ring in under 10 minutes. These Geneva-bound special editions will be reserved "for collectors and the most loyal Alfa Romeo customers." A numbered badge in a carbon fiber dashboard insert will identify the owner's place in line. Two more special editions, also held to 108 examples, come in the guises of a 4C Competizione and a 4C Spider Italia. The 4C Competizione comes in matte Vesuvio Grey with a carbon roof, plus extra carbon splashed around on the headlight molding, mirror caps, side air vents, and rear spoiler. Microfiber covers the steering wheel and seats, red stitching makes it pop, dark-finish wheels provide the stance. The 4C Spider Italia wears Misano Blue paint adorned with the Italian Tricolore, yellow brake calipers, yellow stitching in the cabin to match. If that isn't loud enough, the premium Alpine audio with subwoofer can get you turned up further.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.