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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Alfa Romeo reportedly developing a Giulia-based coupe

Much like classic, rear-wheel-drive Alfa Romeo sedans, the Giulia might gain a coupe counterpart. The possible Alfa Romeo coupe wouldn't just be a cruiser, as it's rumored to get a fantastical-sounding 641 horsepower output. British Autocar's sources say Alfa Romeo is developing a coupe based on the Giulia, with the front end carried over and a coupe body designed from that point back. Autocar says the coupe could be unveiled this year and hit the market in 2019. Alfa Romeo sold some 8,900 Giulias last year in the United States, and the coupe could function as a halo car. As for the powertrain, the standard version would utilize the Giulia's two-liter turbo engine good for 197 and 276 horsepower in various guises, but the absolute big deal would be the 2.9 turbo V6, which would gain an F1-style energy recovery system to boost the power to near-Ferrari levels. As in 641 horsepower, which is hundreds more than possible competitors from BMW, Audi and Mercedes-Benz have. The non-ERS, 500 hp version could also be available. Sources say a name for the coupe could be Sprint, which certainly carries a cachet, but as Autocar notes, "GTV" would correspond to Alfa Romeo's RWD history a little better — take for example the 1970s Alfetta and Alfetta GTV sedan-coupe combination. Sprint, on the other hand, was a front-wheel-drive coupe based on Alfasud hatchback mechanicals. Related Video: Image Credit: AOL/Drew Phillips Rumormill Alfa Romeo Coupe Performance alfa romeo giulia

Driving the Honda Pilot TrailSport, Alfa Romeo Giulia and BMW 760i | Autoblog Podcast # 786

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor James Riswick. They start the show by talking about the cars they've been driving. James took a road trip to Oregon in a Honda Pilot TrailSport, bringing along a Gazelle Ultimate 380+ e-bike. James also fell in love with an Alfa Romeo Giulia Lusso, while Greg enjoyed an executive experience in the new BMW 760i. Next, they discuss which car they'd buy in 1985 with a budget of $18,000, as well as their pick for a contemporary pickup truck for $50,000. They also interview Tyson Hugie, who purchased a 2006 Acura TSX from James and restored it. Finally, they open the mailbag for an update from a listener about a previous Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast # 786 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Honda Pilot TrailSport 2023 Alfa Romeo Giulia Lusso 2023 BMW 760i xDrive Here's $18,000. What would you buy in 1985? Here's $50,000. Which new truck do you buy? Interview with Tyler Hugie, who purchased and restored Riswick's 2006 Acura TSX Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2023 Honda Pilot | Which trim should you choose?