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Italy forces Alfa Romeo Milano name change — call it Junior now

The Alfa Romeo Milano is no more, and in its place lies the Alfa Romeo Junior. This tiny Alfa crossover – that wonÂ’t be sold in the U.S. – was only revealed just last week, but Alfa has already been forced to change the name at the request of the Italian government. WhyÂ’s Italy telling its beloved Alfa Romeo brand it canÂ’t use the “Milano” name? It comes down to where the car is being built, and the Milano/Junior will be built at AlfaÂ’s plant in Tychy, Poland. According to ItalyÂ’s Industry Minister, Adolfo Urso, “A car called Milano cannot be produced in Poland. This is against the law.” Said law aims to stop the sale of products that have Italian-sounding names but are not actually produced in Italy. "This law stipulates that you cannot give indications that mislead consumers,” Urso continued. “So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law." Alfa Romeo sent out a press release today in response to the government criticism, agreeing to change the MilanoÂ’s name to Junior. That said, Alfa had plenty to say and still believes the Milano name to be a lawful one. “Despite Alfa Romeo believing that the name met all legal requirements and that there are issues much more important than the name of a new car, Alfa Romeo has decided to change it from “Milano” to “Alfa Romeo Junior” in the spirit of promoting mutual understanding,” the companyÂ’s statement reads. “The Alfa Romeo team would like to thank the public for the positive feedback, the Italian dealer network for their support, journalists for the enormous media attention given to the new car, and the government for the free publicity brought on by this debate." The name Milano was actually chosen through feedback from the public, as Alfa polled ItalyÂ’s citizens on what it believed the little SUV should be called. “Milano” was the winning name, and it makes a whole lot of sense considering AlfaÂ’s history began in Milan, Italy. Of course, “Junior” speaks to AlfaÂ’s history, as well, harkening back to 1966 with the Alfa Romeo GT 1300 Junior. Course, none of this has much of an impact for what weÂ’ll see on Alfa Romeo lots in the U.S., as the Junior wonÂ’t be sold here. ItÂ’s an entertaining turn of events, though, and if youÂ’re curious to read AlfaÂ’s response in its entirety, you can find it here.

Alfa Romeo range-topping sports car confirmed for 2023 debut

Alfa Romeo's on-again, off-again range-topping sports car is back in the pipeline. Company boss Jean-Philippe Imparato confirmed that a two-door flagship is on track to make its debut in 2023 as a concept whose exterior design will draw inspiration from historic models. "You will see something in that field in terms of sportiness in the first half of 2023. We use one word to define the brand, and it's 'sportiness,'" the executive told British magazine Autocar. He's previously voiced his support for bringing back the dormant GTV and Duetto nameplates. Imparato added that the yet-unnamed model will borrow styling cues from the Tipo 33, though he didn't specify which version of the car he has in mind. Alfa raced several evolutions of the Tipo 33 from 1966 to 1977, and it sold 18 units of a Franco Scaglione-designed supercar with a mid-mounted engine called 33 Stradale (pictured) between 1967 and 1969. We're guessing it's the latter that will provide inspiration. Numerous points remain up in the air, like what will power the car. "For the moment, I have two scenarios: full ICE or full EV," he revealed to Autocar. Regardless, the model "will be very exciting, very selective, and very expensive." It sounds like production will be limited. We're about four months away from 2023, so we won't have to wait long to discover the concept that Alfa Romeo is working on. Executives have toyed with the idea of adding a sportier model to the range for several years, but they have never pulled the trigger. Imparato explained in 2021 that the brand wouldn't release another two-door car until it increased its sales in more mainstream segments of the market. What's changed since then is unclear; the Tonale unveiled in February 2022 is the only new Alfa Romeo released since. (A Dodge Hornet badge-engineered version of the Tonale was revealed this week.) Traveling further back, in 2018 former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne announced that the 8C and GTV names would make a comeback on a pair of coupes. The former was presented as having a carbon fiber chassis and 700 horsepower thanks to a gasoline-electric hybrid powertrain built around a mid-mounted turbocharged V6. The latter was also planned as a hybrid, but it would have offered drivers 600 horsepower, and a sketch made it look like a two-door version of the Giulia sedan. Both cars were canned by 2019. Related video:

Alfa Romeo Giulia leaks early

The new Alfa Romeo Giulia is set to debut June 24, but the eagle-eyed folks at CarScoops already found these two somewhat blurry shots of the upcoming sedan. While there's unfortunately no photo of the front, these images give an idea of what to expect from Alfa's future four-door challenger to the BMW 3 Series and Mercedes-Benz C-Class. According to CarScoops, this is the Quadrifoglio Verde performance trim, and the blurry profile images certainly appear to show that insignia on the front fender. Don't worry about the mouthful of a name, though, because the far less vowel-filled Cloverleaf moniker is reportedly being used in some markets. Beyond the badge, this crimson Giulia has a short deck at the rear and large fender flares. Vents cut into the fenders also communicate the model's sporty intentions. The rear shot shows angular taillights and dual exhausts nestled in a diffuser down below. The Giulia badge is clearly visible, and there's a contrasting black lip spoiler running along the edge of the trunk. A set of black wheels completes the performance-tuned look. For now, hard facts about the Giulia's mechanical details remain largely a mystery. The engine range reportedly includes a V6 with some relation to Ferrari that possibly pumps out around 480 horsepower, and a turbocharged four-cylinder might also be available. Some portions of the chassis are rumored to be borrowed from the Maserati Ghibli, as well. A crossover sharing the same platform may join Alfa's lineup in 2016. Related Video: