1979 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Here are all the vehicles sold by the 12 brands of the Fiat Chrysler PSA merger

Sven Gustafson and Ronan Glon contributed to this report. Whether or not the formal merger between Italian-American automaker Fiat Chrysler and European conglomerate PSA Group means the return of Peugeot to the U.S., one thing’s for certain: The combined company will have a truckload of different brands. Sorting out what the deal means for all of them, including where they are sold and built, and whether and where there is product overlap, will be a key question for the two companies as they formalize the merger over the next 12 to 15 months. So far, both sides have steadfastly insisted that no job cuts or plant closures will result from the tie-up. WeÂ’ll see about that. In the meantime, weÂ’ve compiled an alphabetical list of all the vehicles currently sold in Europe and in North America by the various FCA and PSA brands, along with the years they debuted. We've gone into more detail about the European vehicles you might be less familiar with. The joint empire also has an antique store's worth of heritage-laced models and dormant brands, like Plymouth, Imperial, Simca, and Panhard, and it would have been even bigger had FCA not spun off Ferrari in early 2016. Alfa Romeo A legacy Italian sports car brand with roots in racing, Alfa Romeo has been struggling with declining U.S. sales. Giulia (2015): AlfaÂ’s rear-wheel drive sports sedan competes against German luxury sedans in North America and Europe. 4C (2013): The lightweight mid-engine rear-wheel-drive sports car is being phased out. Stelvio (2016): The Stelvio is a small luxury performance crossover that competes against the likes of the Porsche Macan and BMW X3 and is sold in both Europe and North America. Giulietta (2010): Sold in Europe, this compact hatchback is AlfaÂ’s entry-level model. After initially planning a rear-wheel drive 2020 update, the Giulietta is reportedly being nixed as part of FCAÂ’s latest product plans.   Chrysler Despite lending its name to its parent company, questions abound about the future of this legendary but faded brand, which is not offered in Europe. 300 (2011): Despite rumors of its pending demise, the four-door sedan lives on mostly unchanged for the 2020 model year, at least. Pacifica (2016): The successor to the Town & Country is ChryslerÂ’s bestselling model by a long shot and comes in gas-only and plug-in hybrid versions. Voyager (2019): ChryslerÂ’s newest minivan launches as its entry-level minivan for the 2020 model year.

CAR adds details to Alfa Romeo's five-year plan

Much of this month's issue of CAR Magazine is devoted to Alfa Romeo and what we can expect from it in the next five years. Of course, they unfortunately went to print before FCA CEO Sergio Marchionne died (and it took a while for it to land in my mail box), so certain elements are bound to change in light of new leadership. Nevertheless, there are plenty of interesting tidbits to chew on. First, there are a few more details regarding the Alfa Romeo 8C super car, which was confirmed during FCA's recent five-year plan announcement. Unlike the last front-engined, rear-drive 8C, the new one would be mid-engined with the rear wheels powered by a version of the Quadrofoglio turbo V6 brought up to the 600-horsepower range, and some amount of electrification added to the front axle. CAR indicates a total output of around 800 hp and 660 pound-feet of torque. A carbon fiber monococque would help keep the weight down, and to keep cost down, reporter Georg Kacher posits its production will be farmed out to a third party like Dallara. Both pricing and performance will be interesting with the 8C: how much does FCA want Alfa Romeo to compete with Ferrari? Without Marchionne leading both, perhaps it won't matter. View 19 Photos Then again, how much it wants Alfa to compete with Maserati might, as the future Giulia-based GTV coupe could do just that. Apparently, the coupe and convertible range is intended to compete with the entire breadth of the German two-door catalogue, from 4 Series and M4, to C- and E-Class Coupes. Presumably it'll therefore be more than just a Giulia coupe. Regular, high-performance and plug-in hybrid versions are mentioned. Finally, as was part of the previously announced five-year plan, there will be SUVs introduced on either side of the Stelvio. Apparently, it was originally thought that the smaller of the two would be produced on the cheaper Renegade/500X platform, but that has been nixed in favor of the Giulia's "Giorgio" platform to maintain a higher degree of engineering sophistication. If so, good call. The bigger of the two new Alfa SUVs would also be on the platform, and since it's been rumored that the next Jeep Grand Cherokee will be as well, it'll be interesting to see how similar those two mid-size SUVs will potentially be. There are many more Alfa insights from CAR, but as it's restricted to print and not on their website, we can only urge you to swing by your local magazine rack and pick up the latest issue. They do good stuff.