1978 Alfa Romeo Spider Veloce Convertible 2-door 2.0l on 2040-cars

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Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Notes from the 2016 Alfa Romeo Giulia reveal in Milan [w/video]

It's an interesting time for Alfa Romeo. Wednesday marked the brand's 105th birthday, but also a rebirth of sorts. The new Giulia is the first of several new vehicles to come out of the Project Giorgio skunkworks that has been quietly working to reimagine the brand. Fiat Chrysler is banking on these cars to finally turn Alfa around. Before the Giulia was rolled out, Alfa Romeo CEO Harald Wester acknowledged that the brand has had its share of missteps in the past. He then called out today's sporty offerings for having evolved into near-perfect but boring, commoditized cars across the industry. They have no soul, he said, nothing to differentiate one from the next. While I'd argue that each brand in the performance space still has something to differentiate itself from the others, anything that can be done to restore some of the man-machine connection lost to electronics and added weight can only be seen as a good thing. I like what I'm hearing from Alfa so far; below are some notes gleaned from the unveil event that make me think this reawakening might just work. The head of the skunkworks is Philippe Krief, a former Ferrari engineer. This is certainly a good sign for the car's dynamics and powertrain. Krief was quick to note that the Giulia uses "real" torque vectoring, not a brake-based solution like some others use. The rear differential uses a pair of clutches to apportion torque side to side. Alfa claims the car's steering will be the quickest in its segment, which I take to mean the one that currently includes the BMW M3, Mercedes-AMG C63, and Cadillac ATS-V. Immediacy translates to the braking system, as well. Alfa has come up with a new design that combines the stability control and brake servo into one unit; it's said to be simpler than two parts and also improves brake response. I'm pretty sure Krief even called its design beautiful while it flashed briefly onscreen. Quadrifoglio cars get carbon-ceramic brake discs to further improve performance and reduce weight. I didn't get to sit in the car, or even open the door, but I liked what I saw of the interior. The center console is angled to hem the driver in a little, which works well with the canted, sweeping dash. It kind of reminds me of the look in newer Mazdas – clean and simple with a good balance of organic curves and straight edges.

This is the Alfa Romeo Tonale compact crossover in official images

Alfa Romeo has unveiled the Tonale concept crossover at the Geneva Motor Show. The carmaker was able to keep the Tonale's name and design secret until yesterday, when images of the stand leaked online; the concept was revealed to be a shapely PHEV in metallic red. The concept will lead to a production vehicle, which will be Alfa Romeo's first CUV. Bared and shown in detail, the Tonale concept looks really good — dare we say, on par with recent Mazdas. It blends Stelvio styling cues into a smaller vehicle, but the concept still manages to look like its own thing, and perhaps even better than the bigger sibling. There are classic Alfa Romeo touches like phone-dial wheels, and the front end has a hint of the SZ and Brera coupes of earlier times. The interior, while largely concept-car-like, brings more Alfa styling to the table. The gauges are housed in traditional bucket shapes visible through the steering wheel, conjoined by a central display. There's a large central screen, underneath which runs a central tunnel covering that looks like muscle fiber, repeated in the door cards. The seats are styled like the racing buckets of a sports car. Alfa Romeo states that electrified power has been used for its own means, instead of Alfa bowing down to accept new standards. "The electrification of Alfa Romeo comes at the service of sportiness and emphasizes the famous 'Mechanics of Emotions' mission of the brand," as Alfa Romeo says. This also means the Tonale's hybrid branding will be discreet instead of obvious. The Tonale ("tonal," in English) is a plug-in hybrid, with a rear-mounted electric motor; however, any definite specifications as to the engine, the electric powertrain or the utilized platform remain unannounced. One detail emerges, though: Earlier, fossil-fuel-only Alfa Romeos have used the "DNA" selector for Dynamic, Natural or Advanced Efficiency modes; now the Dynamic mode has been changed to Dual Power, and the other end is Advance E, for full electric mode. Related Video: