1978 Alfa Romeo Spider on 2040-cars

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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Vintage 1921 Alfa Romeo G1 rally car hits RM Sotheby’s

The only known surviving, fully operational example of Alfa Romeo's first commercial car is hitting the auction block at RM Sotheby's at its auction in Phoenix next month, when the 1921 G1 is expected to fetch up to $1.5 million. It's one of only 52 examples, including two prototypes, built between 1921 and 1923, and the only known surviving member of the series, stamped chassis No. 6018. It spent many years on a remote farm in Australia, during part of which the engine was put to work powering a water pump, before undergoing a restoration sometime in the mid-1960s. The G1 is powered by a 6.3-liter side-valve inline six that was said to have been designed with input from Enzo Ferrari, then a driver for the company, and was the largest motor ever fitted to an Alfa. It was based on two cast-iron three-cylinder blocks with fixed cylinder heads, a cylinder bore of 98 millimeters and a stroke of 140 mm to make 71 horsepower and 216 pound-feet of torque, with a top speed of 86 mph. It has a four-speed manual gearbox, which sends power to the rear axle through a single-dry plate clutch and an open driveshaft. The G1 was built to support Alfa Romeo's racing activities and was marketed to the same upscale clientele as Rolls-Royce, Hispano Suiza and others. A stripped-down version of the car won its production class at the Coppa del Garda, according to RM Sotheby's, but the production version suffered for being an expensive fuel guzzler at a time of economic and political chaos in Italy following World War I. So the company exported all 50 production versions to Australia (and possibly to South Africa), where this one was picked up by a Queensland businessman, who later went into bankruptcy and sent the car to a farm in the Outback to hide it from creditors. Ranch workers reportedly found it in the late '40s and used it as a farm runabout before the rear axle failed and the engine was used for the water pump. The remains of the G1 were acquired by a man named Ross Flewell-Smith, who would restore it over 10 years, including finding authentic replacement parts. It would undergo three full restorations in subsequent years.Related Video:

Alfa Romeo takes over naming of Sauber F1 team

HINWIL, Switzerland — Italian car brand Alfa Romeo will be the only name on its Formula One team partnership with Switzerland-based Sauber this season. The rebranding means 2007 F1 champion Kimi Raikkonen and Antonio Giovinazzi will be driving for Alfa Romeo Racing in 2019. The team was called Alfa Romeo Sauber when it finished eighth in the constructors' standings last year. Sauber says the "long-term partnership ... has been further extended, with the ownership and management of Sauber remaining unchanged and independent." Alfa Romeo drivers won the first two F1 championships — Giuseppe "Nino" Farina in 1950 and Juan Manuel Fangio in 1951 — then left the series after 1985 until returning with Sauber. Related Video: