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Fiat Chrysler target 850k sales in China by 2018

Behind the vanguard of numerous Jeep models, two Chryslers, a smattering of Fiats and Alfa Romeos and local production through a joint venture with Guangzhou Automotive Group (GAG), Fiat Chrysler wants to increase sales in China more than six-fold by 2018. The group sold 130,000 cars in China in 2013, the aim for 2018 being 850,000 cars.
Ultimately it's expected that the Jeep Grand Cherokee, Cherokee, Wrangler, Renegade, the coming Grand Wagoneer and a sub-Renegade-sized crossover will either be built in or exported to the People's Republic. The Chrysler Town & Country and 300 will join the export list in 2016 and 2018 respectively, according to a report in Automotive News.
With a number of those vehicles not in production or perhaps even envisaged yet, and others not due on the local market until 2018, it will be interesting to see how Fiat Chrysler plans to achieve the target in the specified timeframe. The joint venture with GAG builds two products now, the Dodge Dart-based Fiat Viaggio launched two years ago - supposedly designed just for China - and the just-launched Fiat Ottimo, a hatchback version of the Viaggio. Fiat projected 300,000 Viagio sales in its first two years, that number has been adjusted downward to 94,000 and there doesn't appear to be an analyst alive that sees a good future for Fiat in China's overrun mainstream market. Still, last year's 130,000 group sales in China is a huge jump from 2012 sales of 66,000 units, but less than half the 300,000 units it projected.

This is the Alfa Romeo Tonale compact crossover in official images

Alfa Romeo has unveiled the Tonale concept crossover at the Geneva Motor Show. The carmaker was able to keep the Tonale's name and design secret until yesterday, when images of the stand leaked online; the concept was revealed to be a shapely PHEV in metallic red. The concept will lead to a production vehicle, which will be Alfa Romeo's first CUV. Bared and shown in detail, the Tonale concept looks really good — dare we say, on par with recent Mazdas. It blends Stelvio styling cues into a smaller vehicle, but the concept still manages to look like its own thing, and perhaps even better than the bigger sibling. There are classic Alfa Romeo touches like phone-dial wheels, and the front end has a hint of the SZ and Brera coupes of earlier times. The interior, while largely concept-car-like, brings more Alfa styling to the table. The gauges are housed in traditional bucket shapes visible through the steering wheel, conjoined by a central display. There's a large central screen, underneath which runs a central tunnel covering that looks like muscle fiber, repeated in the door cards. The seats are styled like the racing buckets of a sports car. Alfa Romeo states that electrified power has been used for its own means, instead of Alfa bowing down to accept new standards. "The electrification of Alfa Romeo comes at the service of sportiness and emphasizes the famous 'Mechanics of Emotions' mission of the brand," as Alfa Romeo says. This also means the Tonale's hybrid branding will be discreet instead of obvious. The Tonale ("tonal," in English) is a plug-in hybrid, with a rear-mounted electric motor; however, any definite specifications as to the engine, the electric powertrain or the utilized platform remain unannounced. One detail emerges, though: Earlier, fossil-fuel-only Alfa Romeos have used the "DNA" selector for Dynamic, Natural or Advanced Efficiency modes; now the Dynamic mode has been changed to Dual Power, and the other end is Advance E, for full electric mode. Related Video:

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt