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2015 Alfa Romeo 4C First Drive [w/video]

The dissonance between first look and first wheel turn was jarring. Alfa Romeo had chosen a suitably hip venue in which to showcase the coupe that will mark the brand's honest-to-God return to the US market - a graffiti-festooned warehouse housing a boutique furniture company in San Francisco's Mission District. The curvilinear sports car proved a lovely stylistic counterpoint to its concrete and metal backdrop while feeling perfectly synced with the eye-watering square-footage prices of the environs. Where the young, rich, beautiful people gather, the 2015 Alfa Romeo 4C will be a star. And wherever they drive, expect things to get pretty loud. No sooner had I doubled over, dropped into the driver's seat, and fired to life the Alfa's utterly raucous little 1.7-liter engine, did the 'symphony' of the 4C begin. An introductory note of an inevitable chin scrape as I pulled out of the hipster parking lot and into the street was quickly followed by the uncivilized racket of the engine warming up, with only wafer-thin glass to filter the hubbub just behind my head. At a cold idle, the sound isn't unlike what I'd imagine it would be like to live inside of a Volkswagen TDI engine bay. Thankfully, as traffic cleared and The City's streets turned swiftly into undulating coastal roads, the experiential delta between heartthrob looks and project-car manners started to shrink. Unlike the last Alfas to be sold en masse on our shores, this is no beautiful boulevardier. What the 4C is, however, is hot hell's own driver's car. On public backroads, the Alfa is nothing short of a scalpel. Last year, newly minted Infiniti PR maestro (and former Autoblog European editor) Matt Davis had the cheek to call the 4C a "baby 458." That's an awfully powerful endorsement for a $55k featherweight rocking a mid-mounted turbo four, but the setting of the bar so high wasn't without just cause. Despite gaining a few hundred pounds worth of thicker carbon fiber, heavier US-spec airbags, standard AC and audio equipment and the like, the handsome Alfa coupe really does live up to its Italian sports car roots. With respect to the punchy engine, it's that carbon fiber tub that really sets the stage for this coupe to handle and perform so brilliantly. Added weight noted, let us pause for a moment to note that the 4C still tips the scales at an improbable 2,465 pounds.

Alfa Romeo Giulia gets top safety award from IIHS

The Insurance Institute for Highway Safety has awarded a Top Safety Pick+ rating, its highest award, to the 2017 Alfa Romeo Giulia midsize luxury sedan — but with a caveat. The Giulia must have been built after May of this year, when the car's front-end structure was improved and the door hinge pillar and door sill were reinforced, among other changes. Vehicles that earn the IIHS's Top Safety Pick+ must achieve good ratings in all five crash tests — small overlap front, moderate overlap front, side, roof strength and head restraints — an advanced or superior rating in front crash prevention and and acceptable or good rating for headlights. The Giulia's optional front crash prevention system earned a superior rating after it avoided a crash in the 12 mph track test and reduced its impact speed by an average 24 mph in the 25 mph test. The car's optional curve-adaptive headlights earned a good rating, while the base headlights rated poor. It joins 2017 versions of the Lexus ES 350, Audi A3 and A4, Volvo S60 and V60, and BMW 2 series and 3 series, as Top Safety Pick+ awardees for its segment. You can read our First Drive review of the Giulia here. Featured Gallery 2017 Alfa Romeo Giulia Ti Lusso View 26 Photos Alfa Romeo Luxury Sedan crash test alfa romeo giulia

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt