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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

For his last act, Marchionne will outline an EV/hybrid roadmap this week

MILAN/LONDON — Fiat Chrysler (FCA) boss Sergio Marchionne is expected to outline new plans for electric and hybrid cars in a strategy presentation on Friday, aiming to ensure the world's seventh-largest carmaker remains in the race in the absence of a merger. The 65-year-old will present FCA's strategy to 2022, his final contribution to the company he turned around and multiplied in value through 14 years of canny dealmaking. After failing to secure a tie-up he said was necessary to manage the costs of producing cleaner vehicles, Marchionne needs to show the group can keep churning out profits on its own, even as emissions rules tighten, SUV competition intensifies and worries around his succession abound. Marchionne had long refused to jump on the electrification bandwagon, saying he would only do so if selling battery-powered cars could be done at a profit. He even urged customers not to buy FCA's Fiat 500e, its only battery-powered model, because he was losing money on each sold. But Tesla's success and the need to comply with tougher emissions rules have forced Marchionne to commit to what he calls "most painful" spending. "FCA is way behind rivals in terms of hybrid and electric vehicles and they need to hit the accelerator to convince investors they can close that gap," said Andrea Pastorelli, a fund manager at 8a+ Investimenti. Germany's Volkswagen, Daimler, BMW and U.S. rivals GM and Ford have committed to spending billions of euros each in coming years to try produce profitable cars powered by cleaner fuels. FCA needs to present a clear roadmap, just like Volvo Cars, which ditched diesel from its best-selling XC60 SUV, launched a new electric brand and pledged to shift all brands to hybrid by 2019, a banking source close to FCA said, noting: "The tech divide determines winners and losers in the industry." Marchionne has already said half of the wider FCA fleet will incorporate some elements of electrification by 2022, while luxury marque Maserati will spearhead FCA's electrification drive by making all new models due after 2019 electric. But its plans remain vaguer and less advanced than most big rivals and some investors wonder about the capital required to make vehicles compliant, and what share of spending can go to electrification given FCA's numerous demands.

1938 Alfa Romeo 158 Alfetta homage, built by TV's Ant Anstead, coming to Barrett-Jackson

The Alfa Romeo 158 "Alfetta" was the dominant racing car in the inaugural Formula One season of 1950. The car finished 1-2-3 in the first Grand Prix at Silverstone and won all 11 of the races it entered that year. Now, there's a re-creation of that famous Alfa, and it's crossing the block at the upcoming Barrett-Jackson auction. The re-creation is the work of Ant Anstead, who you may know as the mechanic half of the titular duo on the used-car-flip show "Wheeler Dealers." (Anstead replaced Edd China, who served in that role previously.) The car is built on an MGTD ladder frame topped with custom spaceframe and a two-piece composite body. Whereas the original was powered by a supercharged 1.5-liter eight-cylinder engine, the re-creation uses a modern all-aluminum, DOHC 2.0-liter Alfa Romeo inline-four. Modifications to the engine include porting and polishing, dry-sump lubrication, installation of a lighter flywheel and the fitment of Weber side-draft carburetors. An Alfa five-speed manual transmission connects to a limited-slip rear axle. The chassis features adjustable coil-over dampers and disc brakes, and the car rides on wire wheels with knock-off hubs. In the cockpit, there's a leather driver's seat, a period-type four-spoke steering wheel and vintage-style Alfa gauges set in an aluminum dashboard. The build was chronicled in the 12-part series, "Ant Anstead Master Mechanic." This Alfa homage is selling at no reserve. We'll be watching to see if his "Wheeler Dealers" partner, Mike Brewer, raised a paddle. Related Video: