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Buyers resent low inventories, prices over MSRP, study says

Vehicle inventory low, vehicle transaction prices high, customers fretting … welcome, J.D. Power, to the era of supply and demand. In a recently published survey from one of the auto industryÂ’s top analytical firms, findings show that customers' satisfaction with vehicle purchases in the United States this year has dipped for the first time in 10 years. The 2022 U.S. Sales Satisfaction Index (SSI) Study found that overall sales satisfaction has dropped to 786 (on a 1,000-point scale) from 789 in 2021. In that year, higher than expected trade-in values softened the effect of new vehicle price increases. But in 2022, on top of trade-in prices shrinking, many dealers elected to charge more than the ManufacturerÂ’s Suggested Retail Price, a factor that did not sit well with buyers. “When dealers charge more than MSRP, particularly with long-term loyal customers, they risk a potential long-term negative effect on customer advocacy and service business," said Chris Sutton, vice president of automotive retail at J.D. Power. Satisfaction among buyers who paid more than sticker price is 757, while satisfaction among those who paid the sticker price or less is 850, the Power report said. The lack of dealership inventory was also a customer irritant, J.D. Power found, a point that automakers and their dealers may want to consider. Many have maintained, or considered maintaining, a smaller inventory in the wake of the pandemic, keeping costs down and driving more customers toward factory orders. Regarding those consumers shopping for electric vehicles, the survey said that more than a third of them “failed to get instruction on EV charging before they left the dealership, which notably affects satisfaction.” Said Sutton, “Salespeople donÂ’t need to show gas-powered vehicle buyers how to fill their tank, but they do need to show EV buyers how to charge their vehicle.” There are positives to the Power conclusions, however, especially for Alfa Romeo dealers. The Italian brand ranked highest in customer satisfaction among premium brands with a score of 833, with Porsche a very close second (831) and Lexus (819) third. Alfa is on something of a roll these days, with its compact Tonale crossover due for release in the spring, and a new sports car in the works. Meanwhile, in PowerÂ’s “mainstream brand”” segment, Buick ranked first with a score of 825, followed by Dodge (816) and Subaru (804), all performing higher than the industry average.

Coming Alfa Romeo large CUV to be an electric Italian Dodge Durango?

In the middle of 2022, Alfa Romeo boss Jean-Philippe Imparato told Reuters the Italian carmaker would develop a new battery-electric vehicle in the U.S. that would launch here in 2027. Created for markets that prize large SUVs, he said, "Our offer for a large size vehicle must fit international markets, American, Chinese, European." At the time, he cast doubt on whether the model would be as large as a BMW X5 (195 inches x 78.9 inches), and suggested it could combine crossover and sedan form factors. Imparato wouldn't be drawn on the production site for this new vehicle, but Reuters believed it probably won't be built in the U.S. Six months later, in January of last year, Imparato shared a few specs of the coming EV SUV with Automotive News Europe, by then called a "high-performance SUV" with motors putting out from 300 to 800 horsepower in the standard range and around 1,000 horsepower in a Quadrifoglio trim, and an 800-volt architecture would enable "recharging times of 18 minutes max." At this point, this SUV had also officially become a competitor to the X5, the BMW almost exactly 10 inches longer than the Stelvio (pictured), which is currently the largest product in the Alfa Romeo portfolio and the best-seller in the U.S. What had stayed constant was the potential of a tweener shape, Imparato having said that aerodynamic needs could lead to a shape between a sedan and a crossover.  With all that said, a post in a forum on of Spain's Cochespias (via Mopar Insiders) pinpoints the production site for the Alfa: The Detroit Assembly Complex - Jefferson plant in Detroit that builds the Jeep Grand Cherokee and Dodge Durango. The information comes from what appears to be a clip from a spreadsheet identifying current and future assembly sites and annual production figures. A line for the "E-CUV EV," this E-segment Alfa Romeo, refers to the assembly complex by its previous name, Jefferson North. The next-generation Grand Cherokee and Durango will sit on Stellantis' STLA Large platform, same as this flagship Alfa Romeo. The Grand Cherokee enters production at Detroit Assembly in 2026, the Durango in 2027. The spreadsheet shows production projections for the Alfa variant of 1,961 units for 2027, 10,715 units for 2028.  The next-gen Giulia and Stelvio, also on the STLA Large platform, are going to be built in the company's Cassino, Italy plant, so they can keep their geographical references.

Alfa Romeo Tonale is the last new gas-powered Alfa for U.S.

Speaking to journalists yesterday, Vincent Noirbent, vice president of marketing and product for Alfa Romeo North America, talked about Alfa's electrification plans for the U.S. He confirmed the brand's plans to go to only electric introductions for 2025 and beyond. And he also revealed that the plug-in hybrid Tonale is the last new gas-powered model for America. We take that to mean the last new mainline model, since Zagato teased a special Giulia coupe that might be available to America that's slated to come out in 2023. That's undoubtedly going to be a very limited-production vehicle and could be regarded as just another version of the existing Giulia. But that aside, the Tonale is the last new internal combustion Alfa for the U.S. And that also makes it the last major model introduction until the first of the EVs is introduced for 2025. Apparently there's a smaller internal-combustion Alfa coming for Europe between now and 2025. But Noirbent said that it wouldn't be a good fit for the U.S. Apparently it will be a smaller model than the Tonale, and we would be inclined to agree with Alfa's decision. Vehicles the size of Tonale are about as small as any of the major premium car companies go in this country. Following the introduction of the 2025 Alfa EV, the brand will have additional models released every year through 2030. So Alfa's electric lineup will grow impressively quickly. The brand will still have a few gas-powered models overlapping, though, as existing vehicles won't be discontinued immediately. So Tonale, and likely Giulia and Stelvio, will stick around for a few years during the transition. Related video: A Night With Giulia