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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Marchionne on Alfa's US return, Dodge Dart's powertrain weakness and minivan plans

As a reporter covering an auto show, the one opportunity you never want to miss is going to the Sergio Marchionne press briefing.
"This undertaking to bring Alfa back is a one-shot deal... We are not going to do this twice."
There just aren't that many real characters left in the auto industry. Marchionne, who sits atop both Chrysler and Fiat, is not only one of the smartest execs in the business, but also the most frank. Herein, a sample of the quotable always-sweatered executive:

2023 Alfa Romeo Giulia Estrema bridges the Quadrifoglio gap

Alfa Romeo is expanding the 2023 Giulia range with a model named Estrema that was developed for driving enthusiasts. Also available on the 2023 Stelvio, the Estrema trim level bridges the gap between the Veloce variants of both cars and the high-performance Quadrifoglio. "Estrema" is Italian for "extreme," and in this case it denotes a car that — in Alfa Romeo's words — was designed for "a connoisseur of driving." The list of standard features grows with the addition of a limited-slip rear differential and the adaptive Alfa Active Suspension system for both comfort and performance. These updates may not sound major, but they should make a perceptible difference on the kind of twisty roads that the Estrema models were created for. Car-spotters will be able to pick out the Estrema versions in a crowded parking lot by looking for carbon fiber exterior accents (including the piece of trim that underlines the grille), specific wheels that measure 19 inches on the Giulia and 21 inches on the Stelvio, dark "Estrema" emblems and black brake calipers. Inside, there's more carbon fiber, red contrast stitching and a blend of leather and Alcantara upholstery.  The Estrema models aren't any more estrema under the hood than the versions that they're based on. The only engine available in the United States is a 2.0-liter four-cylinder turbocharged to deliver 280 horsepower and 306 pound-feet of torque. Rear-wheel-drive and an eight-speed automatic transmission come standard on the Giulia, though Alfa Romeo's Q4 all-wheel-drive system is available at an extra cost, and the Stelvio is exclusively offered with all-wheel-drive. With the Q4 system, the Giulia reaches 60 mph from a stop in 5.1 seconds. On sale now, Alfa Romeo's Estrema models are scheduled to reach dealers across the nation in the third quarter of 2022. Buyers have four colors to choose from: Alfa White, Alfa Rosso, Misano Blue, and Vulcano Black. Pricing is set at $56,685 for the rear-wheel-drive Giulia, $58,685 for the all-wheel-drive model, and $60,545 for the Stelvio. Note that these figures include a mandatory $1,595 destination charge. Related Video: