1971 Alfa Romeo Spider Veloce "kamm Tail" on 2040-cars

Auto blog

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2020 Alfa Romeo Giulia Review & Buying Guide | Same dish, better noodles

When it comes to Italian cooking, the noodles matter less than the sauce. Despite the Alfa Romeo Guilia's robust flavor, especially the arrabiata 505-horsepower Quadrifoglio, there was no disputing the fact that the pasta upon which that delightful gravy was slathered came out a bit under-done. It was beautiful and wildly fun to drive, but it also seemed a bit incomplete due to a dated and relatively cheap-feeling cabin. There were also pervasive, widely reported reliability issues. To address the criticisms and improve the pasta, so to speak, the 2020 Alfa Romeo Giulia sees a multitude of updates intended to make it more competitive against its mainly German competitors. These are best noticed in the upgraded switchgear and more modern infotainment features. The driver assistance tech gets a successful upgrade as well. Now, only time will tell regarding the reliability issues, but after some time spent with a 2020 Giulia, we can at least report that it's far closer to the sexy Italian sedan we should have gotten from day one.   What's new for 2020? You’d be hard-pressed to tell the difference from looking at it, but the 2020 Giulia received a lot of upgrades. Alfa upgraded the sedanÂ’s interior materials and added a ton of new technology, including an available Wi-Fi hotspot, over-the-air software updates, and both wireless and USB Type-C device charging capabilities. As an added bonus, the 8.8-inch infotainment screen is now standard and has been upgraded to a touch display, while the driver assistance tech has been upgraded with new systems supplied by Bosch. What's the GiuliaÂ’s interior and in-car technology like? AlfaÂ’s 2020 upgrades focused on improving the GiuliaÂ’s cabin, and itÂ’s much better for it. Materials on the steering wheel, dash and center console were all improved and the control interfaces made less flimsy and toy-like. The overall quality result still doesn't match most competitors, but it's no longer objectionable and the materials generally feel nice to the touch. The design itself stays basically the same, maintaining its attractive and minimalist look. It lacks the Swedish flair of a Volvo S60 or the drama of some of the offerings available from Lexus and Mercedes, but Alfa was sure to pack in just enough Italian flair to keep things interesting. There's even a little Italian tricolore emblem at the base of the shifter.

2017 Alfa Romeo Model Year Preview and Updates

Having taken a twenty year sabbatical from the U.S. market, Fiat Chrysler Automobile's Alfa Romeo returned for the 2015 model year with the ALFA ROMEO 4C COUPE, a singularly two seat, mid-engined sports car with a carbon fiber monocoque chassis, high-performance 1.7 liter turbocharged four-cylinder powertrain and competition-inspired bodywork. Although the 4C's price point isn't inexpensive, the amount charged is pocket change relative to what is required by Ferrari, Lamborghini and Porsche. The 4C Spider was introduced for 2016, while 2017 brings a modest list of modifications to the sporting two-seater, including Alpine Premium audio, the addition of Giallo Prototipo (yellow) to the 4C Coupe, an available carbon fiber roof treatment and updated wheel selection. GIULIA/GIULIA Ti and GIULIA QUADRIFOGLIO: Although the 4C Coupe may have taken the figurative lead in Alfa Romeo's return to the US market, the substantive start will be taken in the 2017 model year by Alfa Romeo's midsize sport sedan, the Giulia. All variants of the Giulia combine a balanced chassis, responsive drivetrains and Italianate bodywork in a compelling four door package. And with a turbocharged V6 drivetrain, sub-4 second 0-60 and a record-setting lap (for a 4-door) of the Nurburgring, the Quadrifoglio will battle BMW's M3 in Europe's super-sedan segment. STELVIO (2018): While final specs are still TBD, following the Giulia later in the 2017 calendar year will be Alfa Romeo's 2018 Stelvio. Based on the Giulia platform and formally introduced to the public at the 2016 Los Angeles Auto Show, the Stelvio will tap into the country's appetite for compact and midsize crossovers with an upright – albeit curvaceous – platform, responsive four cylinder power and performance-oriented all-wheel drive. The Stelvio should arrive in US showrooms sometime in the 2017 calendar year.