1969 Alfa Romeo Spider on 2040-cars

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Alfa Romeo's Super Bowl commercial is about dreams and reinvention [UPDATE]

Update 2: Alfa Romeo keeps rolling out the Super Bowl ads. The post has been changed to include the third ad and information about it. Update: Alfa Romeo had not one, but two new Super Bowl commercials, and this post has been edited to include the second one. Alfa Romeo's Super Bowl commercial talks about the things we've dreamed of since we were kids, like riding on dragons and flying cars. It also covers the various life lessons many of us learn, including how to be true to oneself. All the while, images of childhood, growing up, and vintage Alfa Romeos are spliced together. It covers some heartwarming ground, but it's all a bit broad and borderline vague. The idea seems to be that Alfa as a company has learned the same lessons we do growing up, and that it all pays off with its new models. The second ad is much better, and is all about Alfa's strengths: driving enjoyment, passion, and other cliched Italian automotive characteristics. It shows a new Giulia Quadrifoglio cruising some gorgeous mountain roads, and the driver talking about being one with the vehicle and loving the experience. The bit about letting something go if you love it was cheesy, but this was a commercial that really showed what Alfa Romeo is all about, and we liked it. Check it out above. Alfa's third Super Bowl ad of the night continues what the second one started. This one focuses on the most powerful Giulia's beauty, and, well, power. It's apparently both breath-taking and breath-giving. Check out the commercial above. Related Video: Image Credit: Alfa Romeo / YouTube Alfa Romeo Super Bowl Commercials Videos super bowl li

Dodge, Jeep and Ram could soon be owned by Chinese automakers

For the past several years, Fiat Chrysler CEO Sergio Marchionne has made it widely known that the automaker he helms is up for grabs. First, he sent an email to GM CEO Mary Barra, who immediately refused to even discuss a merger. Later, Marchionne set his sights on Volkswagen. That too was swiftly rebuffed. It seemed like no global automaker was remotely interested in a partnership. Now, Automotive News reports that several Chinese automakers have come calling, only FCA isn't ready to answer. At least not yet. The news broke this morning that a major Chinese automaker had made an offer to purchase FCA for slightly above market value. FCA refused, saying the offer wasn't quite generous enough. It's unclear which automaker made the offer, but Automotive News says there's more than one interested party. FCA representatives have recently traveled to China to meet with Great Wall Motors, while Chinese representatives were seen at FCA corporate headquarters in Auburn Hills, Mich. The Chinese government has a lot of money invested in local automakers. It's putting pressure on these automakers to expand globally, including to the United States. As it stands, it's a matter of when a Chinese automaker will start selling cars here, not if. Purchasing an established automaker with a wide range of products and a huge dealer network would do wonders in giving the Chinese a foothold here. Sure, Geely owns Volvo, but a luxury automaker doesn't have nearly as much reach as a more mainstream company like FCA. This seems like the best case scenario for both a Chinese automaker looking to move into the U.S. and for FCA, at least from a business standpoint. The latter doesn't seem to have any other interested parties. It will be interesting to see how FCA would sell a deal like this to the public. We're not sure everyone will be happy with Dodge, Jeep and Ram falling under Chinese ownership. FCA didn't turn down the Chinese because they didn't like the idea. It turned down the offer because there wasn't enough money on the table. Related Video: News Source: Automotive News Earnings/Financials Alfa Romeo Chrysler Dodge Fiat Jeep RAM

Best in Show: 1937 Alfa Romeo 8C 2900B Touring Berlinetta wins at Pebble Beach

PEBBLE BEACH, Calif. — Well over 200 vehicles from 17 countries competed for Best in Show honors at the 2018 Pebble Beach Concours d'Elegance, but there could be only one winner: the 1937 Alfa Romeo 8C 2900B Touring Berlinetta you see above. The deep blue bodywork of the vehicle was first seen at the 1938 Berlin Motor Show, and the vehicle was recently restored to its original show condition. This Alfa Romeo is owned by David and Ginny Sydorick. "This car is one of only five built, and it has recently been completely restored, taking a huge amount of effort and dedication from all those involved," said Sydorick after the win. The '37 8C 2900B Touring finished ahead of a 1929 Duesenberg J Murphy Town Limousine and a 1948 Talbot-Lago T26 Grand Sport Figoni Fastback Coupe for the golden ribbon. This is the third time an Alfa Romeo has won the coveted Best in Show trophy at Pebble Beach, the first an 8C 2900B Touring Spider in 1988 and the second an 8C 2900B Touring Coupe in 2008. Last year's winner was a silver and blue 1929 Mercedes-Benz S Barker Tourer. Related Video: Featured Gallery 1937 Alfa Romeo 8C 2900B Touring Berlinetta: Pebble Beach Misc. Auto Shows Alfa Romeo Automotive History Coupe Luxury Special and Limited Editions Classics Pebble Beach