1969 Alfa Romeo 1750 Spider Veloce on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo's new CEO sees room to bring back the GTV and the Duetto

Alfa Romeo is open to reviving the GTV and the Duetto, two of its most emblematic nameplates, in the coming years. Whether either model returns partially depends on how well the firm's more mainstream models sell. "I'm very interested in the GTV. There is no statement or announcement at this stage, but I'm just giving you a personal feeling that I'm very interested in the GTV. I also love the Duetto," said Jean-Philippe Imparato, the Peugeot veteran who became Alfa Romeo's CEO under Stellantis, in an interview with Australia's CarSales. It's far too early to tell what each model would look like with any significant degree of certainty. Besides, we've been here before: in 2018, former Fiat-Chrysler Automobiles (FCA) boss Sergio Marchionne outlined a born-again GTV with 600 horsepower, some degree of electrification, all-wheel drive, and seating for four when he presented Alfa Romeo's bold five-year plan. That model has been canned, along with a 700-horsepower halo coupe called 8C. Playing it safe, Imparato cautioned that neither two-door has been approved for production. Alfa Romeo's range currently consists of the Giulia, the Stelvio and the 4C, though the latter is a niche model at the end of its life cycle. It needs to achieve volume before executives can begin exploring coupe and convertible options, and we're in a market where the quickest and most effective way to increase sales is to make SUVs and crossovers. The next new addition to the Alfa Romeo range is widely believed to be the production version of the Tonale concept from 2019. "Allow me to bring Alfa Romeo to a certain level of economic performance, and then we speak," Imparato stressed. "In this time of big changes for the industry, the first priority is to protect Alfa Romeo and drive it through the challenges related to electrification, connectivity and safety," he added. Coupes and convertibles will come later. Interestingly, he strongly hinted the reports claiming the rear-wheel-drive Giorgio platform is on its way out are false. In Alfa-speak, the GTV nameplate traces its roots to the Bertone-designed 105-Series coupe released in 1963. It was called Giulia Sprint GT at launch, and it became the Giulia Sprint GT Veloce (which means "fast" in Italian) in 1965. GTV is the acronym that stuck throughout the model's career. Alfa put the nameplate on the coupe version of the Alfetta (pictured), and it added the 6 suffix when it stuffed the 2.5-liter Busso V6 in the engine bay.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.