1969 Alfa Romeo 1750 Spider Veloce on 2040-cars

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Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

Alfa Romeo 4C Spider brings roofless Italian performance to the well-heeled masses

Following through on its Geneva concept and year-end rumors, Alfa Romeo has introduced a roofless version of its mid-engine 4C at the 2015 Detroit Auto Show. Like the Lotus Elise, the canvas top on the 4C Spider isn't some fancy automatic roof. Instead, owners will need to manually sort things out. Unlike the Elise, at least, the 4C's top is easier to manage when both fixing and removing from the mid-engined sports car's body. For those that prefer the security provided by a hard top, a removable carbon-fiber roof will be added after launch. Aside from that change, most of the tweaks for the 4C Spider have to do with options and equipment. As we explained in our original post, opting for the topless version of this turbocharged Italian will still get you to 60 in just 4.1 seconds, while Alfa claims the 4C Spider can still pull 1.1 lateral g. Check out our full gallery of photos of the new 4C Spider, direct from the floor of the 2015 Detroit Auto Show, at the top of the page. And for more on Alfa's second US product, check out our original post, right here.

Watch Alfa Romeo reveal its mid-engine supercar here live

This gorgeous red supercar is the Alfa Romeo 33 Stradale. The name “33” has several references, the first being to the design, as this new 33 Stradale borrows from the famous Tipo 33. Secondly, Alfa is only producing 33 examples of this supercar, and all of them are already sold. The powertrain strategy for the 33 Stradale is perhaps the most interesting part of it, as buyers can choose between a twin-turbo V6 and a fully electric version. AlfaÂ’s gas-powered 33 Stradale produces 620 horsepower, is shifted via an eight-speed automatic dual-clutch gearbox and puts its power down exclusively to the rear wheels via an electronic limited-slip differential. Its top speed is 206 mph, and the 0-62 mph time is “less than three seconds.” The engine itself is said to be a derivative of the Ferrari-developed V6 you find under the hood of the Alfa Quadrifoglio models. The battery-electric 33 Stradale produces “more than 750 horsepower” and goes 0-62 mph in under 2.5 seconds, but Alfa isnÂ’t saying much else about the powertrain. We presume it will be all-wheel drive due to multiple electric motors being necessary. Range is currently estimated at 280 miles on the optimistic WLTP test cycle. The platform is a combination aluminum H-frame and carbon fiber monocoque that shares plenty with the Maserati MC20, and the roof is engineered with the same materials, supporting the butterfly doors. A front-axle lift system comes standard, and you also get a drive mode selector to choose between Strada (road) and Pista (track). Launch control is activated via a “Quadrifoglio” button. Big Brembo carbon ceramic brakes do the stopping, with six-piston calipers in front and four-piston units in the rear. While there may be a lot underneath that is shared with the MC20, its design is pure Alfa Romeo. Its interior is just as impressive as the beautiful exterior, too. The controls in the center stack are all about physical engagement, as they feature the most beautiful design that just makes us want to turn, twist and toggle them. Above that rests a widescreen touch display powered by Uconnect5 in a similar layout as the MC20. The cluster features a “3D telescope display,” which Alfa claims is the first of its kind. Plus, the steering wheel purposefully doesnÂ’t have a single button on it for maximum driving enjoyment.