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We're not getting the Alfa Romeo Giulia Veloce, and that's fine

Alfa Romeo revealed today that a special edition of the Giulia sports sedan called "Veloce" will make its debut in Paris. It's only slated for Europe, the Middle East and Africa, but before you start lamenting that the US will once again miss out on a cool Euro-spec sedan, we have some good news: it's nothing special. The Giulia Veloce is just a normal Giulia with an appearance package and a fancy name. It comes with either the 280-horsepower turbocharged four-cylinder gas engine, which we will get in 276-hosepower trim, or the 210-horsepower diesel four-cylinder. From there, Alfa throws in options like Q4 all-wheel drive, 19-inch 5-hole wheels, a tweaked front bumper, sport seats and steering wheel, rear diffuser and black window trim. That's it. Well that, and one of the Veloces at the show will sport a new color of blue, but it's not clear if that's a package-exclusive color or just another option. Many of these components will be available in the US, including the all-wheel drive, wheels, and, based on the American Alfa website, probably the black window trim. It's just that they won't all come in one package. And even if a few pieces of vehicle flair don't make it here, we're still not going to lose sleep over an appearance package. If you really need to be upset about something, perhaps consider the fact that we probably won't see Giulias on dealer lots until early next year. And that's just our best guess since we don't have an official launch date yet. Now that's something worthy of some frustration. Related Video:

Alfa Romeo turns it up to 11 with Harrison guitars and Marshall amps

To American enthusiasts, nothing might say rock n' roll quite like a classic muscle car. But that doesn't preclude the Europeans from trying. Volkswagen has partnered with Fender for its premium audio systems, and now Alfa Romeo is teaming up with some rocking powerhouses as well. The Italian automaker is collaborating with Harrison Custom Guitar Works to create the limited-edition axe you see here. The electric guitar is designed around Alfa's iconic grille and uses automotive materials like aluminum and carbon fiber as well as traditional guitar woods like poplar, maple, ebony and Korina. The cross-bars, pickups, tail piece and bridge are CNC-machined from aluminum billet. Only 11 examples will be made, each taking eight months to construct, and priced at GBP4,000 (about $6,800 at current exchange rates). At the same time Alfa has also created a one-off MiTo concept car together with Marshall Amplification. The hatchback packs a custom Marshall JVM 50-watt amp and a pair of 12-inch 75-watt speakers, but has also been decked out with gold-mesh trim on the grille, head- and taillight surrounds, side mirrors, door handles and lower bumper – just like a Marshall stack – while the interior has been worked over with Marshall treadplates, white piping and gold trim. The shift knob has even been replaced by a Shure SH55 microphone. Though the collaborations look like something straight out of This Is Spinal Tap (with a touch of The Graduate thrown in for good measure), they'll both be showcased at a special screening in London of another rock documentary: Sound City, directed by Foo Fighters frontman (and former Nirvana drummer) Dave Grohl. You can, however, check them out in the pair of image galleries and the press releases below. CRAFTED FOR PERFORMANCE: HARRISON CUSTOM GUITAR WORKS UNVEILS ULTRA-EXCLUSIVE ALFA ROMEO-INSPIRED GUITAR - Harrison Custom Guitar Works create the 'Alfa Romeo' – an ultra-limited edition Alfa Romeo-inspired guitar - The 'Alfa Romeo' integrates traditional craftsmanship with performance materials such as carbon fibre and aluminium - Hand-built to order for GBP4,000 with each guitar taking eight months to create Harrison Custom Guitar Works based in Yorkshire (UK) has created an ultra-exclusive electric guitar inspired by Alfa Romeo's design and heritage. The 'Alfa Romeo', is a completely custom-made design that draws inspiration from the style, materials and technology of the Italian brand's road cars.

Alfa Romeo Giulia GTA heritage liveries revealed, and here's what it will cost

Alfa Romeo created the Giulia GTA as a tribute to one of its most successful race cars, and the connection between the two models won't stop at the nameplate. Buyers will have the chance to order their hot-rodded sedan in one of several heritage-laced paint combinations worn decades ago by race-winning models. Designers immersed themselves in Alfa Romeo's archives department to analyze the most emblematic color combinations worn by the original GTA and its derivatives during the 1960s and the 1970s. White with green stripes was common, as was red with a yellow front fascia. The firm often competed with red cars, so painting the front end yellow, white, or another contrasting color allowed race officials and fans to quickly identify the driver. Stylists working in Alfa Romeo's Centro Stile then re-interpreted their favorite liveries to suit the Giulia GTA introduced in March 2020. The Italian firm said availability will be limited, but it didn't reveal how many cars it will assign a classic color combination to. Those who miss out will have to choose between green, white, and red. Alfa Romeo will cap GTA production at 500 examples. Pricing on the European market starts at ˆ143,000, while the lighter GTAm model (which is included in the 500-car production run) carries a base price of ˆ147,000. These figures represent $155,000 and $160,000, respectively, though pricing for the American market hasn't been released. Every customer will receive a Bell helmet, a car cover that matches the paint, and a stint at the Alfa Romeo Driving Academy. GTAm buyers will also get a racing suit, gloves, and shoes made by Alpinestars. Dyed-in-the-wool fans will have the opportunity to take delivery of their Giulia at the Autodelta workshop in Balocco, Italy. That's where many of Alfa Romeo's greatest race cars were developed and built. Those for whom Alfa's sportiest sedan in decades will remain a dream have the car's configurator as a consolation prize. Related Video:     Featured Gallery Alfa Romeo Giulia GTA heritage liveries View 10 Photos Alfa Romeo Performance Sedan