1968 Alfa Romeo Spider on 2040-cars

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Audi rumored to buy Alfa Romeo, officials deny it

For more than two years, Volkswagen has been making public statements about its willingness to buy Alfa Romeo and quadruple the Italian brand's sales, and for just as long, Fiat CEO Sergio Marchionne has replied with some version of "Mr. Piëch, drop it." According to a report in Ward's Auto, all that jousting might be over: it claims that sources close to both Marchionne and Audi CEO Rupert Stadler admit that the two are in talks for Audi to buy not just Alfa Romeo, but a production plant in Italy. In fact, a final deal could possibly include partsmaker Magnetti Marelli.
Against that backdrop, a report by German news weekly Stern quotes a Fiat spokesmen as saying it doesn't comment on rumors and an Audi rep has said flatly that "There is no substance in the news." If a sale is being arranged, the timing would seem to point to how eager Fiat is to raise cash to complete its major initiatives. Even though Alfa Romeo continues to delay its return to the US, it just showed off the production version of the 4C at the Geneva Motor Show (shown above) and said that preferred Fiat dealerships here would get them. Then there's Alfa's recently concluded deal with Mazda to develop a roadster based on the next generation MX-5 Miata - a deal that would seem to help both the Italian and Japanese brands.
The monetary issues are troublesome, though. Fiat is taking a beating in the European market and its weak-kneed balance sheet is delaying gotta-have-it products like the Jeep Cherokee. Fiat has been talking to banks about getting money to buy the rest of Chrysler and those financial institutions have also raised issues about debt and cash reserves, and the nasty game of chess Fiat is playing with the United Auto Workers (and now the court system about the portion of Chrysler it doesn't own) could end up blowing another hole in Marchionne's plans. It is possible that this could finally have convinced Fiat to at least see how serious Audi's parent company, Volkswagen, is about buying Alfa Romeo. Or it could be just another rumor.

2017 Alfa Romeo Model Year Preview and Updates

Having taken a twenty year sabbatical from the U.S. market, Fiat Chrysler Automobile's Alfa Romeo returned for the 2015 model year with the ALFA ROMEO 4C COUPE, a singularly two seat, mid-engined sports car with a carbon fiber monocoque chassis, high-performance 1.7 liter turbocharged four-cylinder powertrain and competition-inspired bodywork. Although the 4C's price point isn't inexpensive, the amount charged is pocket change relative to what is required by Ferrari, Lamborghini and Porsche. The 4C Spider was introduced for 2016, while 2017 brings a modest list of modifications to the sporting two-seater, including Alpine Premium audio, the addition of Giallo Prototipo (yellow) to the 4C Coupe, an available carbon fiber roof treatment and updated wheel selection. GIULIA/GIULIA Ti and GIULIA QUADRIFOGLIO: Although the 4C Coupe may have taken the figurative lead in Alfa Romeo's return to the US market, the substantive start will be taken in the 2017 model year by Alfa Romeo's midsize sport sedan, the Giulia. All variants of the Giulia combine a balanced chassis, responsive drivetrains and Italianate bodywork in a compelling four door package. And with a turbocharged V6 drivetrain, sub-4 second 0-60 and a record-setting lap (for a 4-door) of the Nurburgring, the Quadrifoglio will battle BMW's M3 in Europe's super-sedan segment. STELVIO (2018): While final specs are still TBD, following the Giulia later in the 2017 calendar year will be Alfa Romeo's 2018 Stelvio. Based on the Giulia platform and formally introduced to the public at the 2016 Los Angeles Auto Show, the Stelvio will tap into the country's appetite for compact and midsize crossovers with an upright – albeit curvaceous – platform, responsive four cylinder power and performance-oriented all-wheel drive. The Stelvio should arrive in US showrooms sometime in the 2017 calendar year.

Alfa Romeo 4C Spider reportedly dead in Europe, only dealer stock remains

It's been hard to get a reliable prognosis concerning Alfa Romeo in general, and especially hard to figure out what's in store for the brand in the United States. Last year the automaker canceled the 4C coupe, last week the brand's future product roadmap appeared to deep-six the anticipated GTV and 8C sports cars in order to focus on more efficient spending in more important segments. In February of this year, Alfa Romeo launched the 4C Spider Italia in a run of just 15 units, the two biggest surprises about that car being the $73,495 price and the fact that it extended the model's run into 2020. We're not yet into 2020, but it looks like the party's over. The French outpost of Motor1 is said to have confirmed with Alfa Romeo that the 4C Spider has ceased production. According to the report, the only 4Cs left across the Atlantic are the ones currently in dealer inventory.  Autoblog asked Alfa Romeo to confirm the news, a spokesman responded by e-mail, "I can't speak for other markets but the US 4C Spider is not cancelled and is still available for order." Introduced in 2015, the 4C Spider still gets on with a turbocharged four-cylinder putting out 237 horsepower and 258 pound-feet of torque. The 4C Spider needs an irrational generosity to love and drive every day, but the last OEM sports car on sale without power steering knows how to thrill when pushed. Our guess is that, overseas, exotic construction and communicative, go-kart handling couldn't make up for a high price relative to the established competition and lack of interior amenities and ultimate refinement. If the European news is true, sales figures lead us to believe it is but a matter of time before the same ax finds its way to the U.S. Alfa Romeo sold 421 4Cs in Europe last year, compared to 238 in the U.S. This year European dealers sold 196 units through the end of September, U.S. dealers moved 127. If we did lose the open-top sports car before 2021, the move would leave the Giulia sedan and Stelvio SUV as Alfa Romeo's entire U.S. lineup until more crossover-type vehicles show in 2021. No matter what happens, perhaps by 2021 Alfa Romeo will know precisely where it needs to go and have a clear plan for getting there, and perhaps it will be able to do so with the platform and financial resources within a merged Fiat-Chrysler-PSA Group entity. Even for fun, full-throated products, it's hard to get on in today's market without full-throated focus, support, and marketing.