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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

High school design students sketch out FCA's 'ultimate status vehicle'

Each year since 2013, Fiat Chrysler Automobiles (FCA) hosts a design contest for high school students called Drive for Design intended to educate and encourage automotive career hopefuls. For 2019, FCA prompted 10th, 11th, and 12th graders to imagine the "ultimate status vehicle." The top three choices include two Alfa Romeos and a Maserati. FCA named first, second, and third places in the contest. Maximillian Cooper (lead image) from Design and Architecture Senior High in Miami won first place. Mason Ross (first inline image) from Kennedy Catholic High School in Burien, Wash., took second. Vincent Piaskowski (Maserati image) from Ernest W. Seaholm High School in Birmingham, Mich., placed third. The three winners of the contest will be awarded with numerous valuable prizes. They will get behind-the-scenes tours at the FCA U.S. Product Design studios, as well as mentoring time with some of FCA's designers. They will also get scholarships to attend the Precollege Summer Experience Transportation Design program at the College for Creative Studies. Lastly, they'll have the honor of serving as junior judges at the EyesOn Design Car Show. Although each sketch has a unique look, all three take the same approach: cab-forward, bubble-top supercar coupes with dramatic lines and curves. Piaskowski's shows direct inspiration from a shark, but we wouldn't be surprised if all three students have special places in their hearts for the Pininfarina Maserati Birdcage Concept.

Alfa Romeo Giulia sedan debuts with 510 hp, killer curves [w/video]

After a very blurry, accidental photo debut just yesterday, Alfa Romeo let loose the first official images and information about the upcoming Giulia. And she's a looker. We've got a man on the ground in Milan for the reveal who'll be bringing us more about the Giulia later on, but in the meantime let's take a look at the facts. Alfa's rakish new sedan certainly offers enough performance to justify the fast-standing-still styling. The Giulia seen here is the top-of-the-line Quadrifoglio edition, which has a turbocharged V6 that produces 510 horsepower (likely a metric figure, so it might be rated 503 here) and is good for a trip to 62 miles per hour in just 3.9 seconds. The car will also come in lower-power specs, likely using variations of a turbocharged four-cylinder. That quick acceleration is at least partially down to a very impressive curb weight. Alfa hasn't given us an official figure, per se, but does mention that the Giulia has a weight-to-power ratio "lower than 3kg/hp." Doing the math, that would put the sedan under 3,400 pounds, which is impressive. For reference, a BMW M3 sedan makes 425 hp and weighs in at around 3,600 pounds, while a 464-hp Cadillac ATS-V weighs about 100 pounds more. We know from Alfa's US-spec 4C that the sedan might gain a bit of heft in its cross-Atlantic translation, but if it's even in that ballpark, we'll be excited. Handling should be excellent, too, at least as far as we can tell from the case made on paper. The company boasts a 50/50 front/rear weight distribution, with a multi-link rear suspension and double wishbones up front. We're also promised "rapid, accurate steering" which, again, is borne out by the 4C. The Giulia Quadrifoglio features a torque-vectoring rear differential, an active front splitter to improve aerodynamics at high speeds, and a computer system called Chassis Domain Control to keep the various subsystems balanced. Touted as a competitor to the BMW 3 Series (an M3 competitor in this spec), the Giulia will be available as a rear-wheel-drive vehicle as standard, of course. But an optional all-wheel-drive setup is also in the cards. You'll have to decide for yourself if the flowing, long-hood-short-deck styling works, but we think it's excellent (at least based on the first few images). Find a bit more detail about the upcoming Giulia in the press release below, and expect more from Milan shortly.