1967 Alfa Romeo Spider on 2040-cars

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Mazda and Fiat finalize deal for Alfa roadster, next-gen MX-5 Miata

Although a little bit later than expected, Mazda and Fiat have signed a final agreement that will bring a next-generation MX-5 Miata to the Japanese automaker and a new roadster to Alfa Romeo. When the proposed arrangement was announced back in May, the two automakers had hoped to seal the deal last year, but it doesn't appear that the production timeline for these cars has slipped any, with both expected to start rolling off assembly lines in 2015.
Other than a shared chassis with a rear-wheel-drive layout, it sounds like the two cars are still planned to be distinct in their own ways from their styling right down to their engines. Mazda will produce both cars at a plant in Hiroshima, Japan, but it isn't clear what role each automaker will play in the cars' developmental process. The big question, of course, is what clever portmanteau name we can come up with, like Toyobaru. Mazda Romeo is the easy choice, but Alfazda might roll off the tongue a little better.
Scroll down for a brief press release from both automakers.

Alfa Romeo prioritizing vehicle quality and customer satisfaction

Stellantis honcho Carlos Tavares has proved himself adroit at the turnaround. GM had lost money on its European Opel/Vauxhall unit for two decades before Tavares took the helm at Peugeot-Citroen (PSA) and bought GM's European arm. Tavares restored Opel/Vauxhall to profit in a year. Within 18 months of PSA's "merger" with Fiat-Chrysler being official, we're no longer hearing doomsday stories from some of the perpetually troubled marques under the new umbrella. All of the Italians — Alfa Romeo, Abarth, Fiat, Lancia, Maserati — say they're doing well, Alfa Romeo back in the black and planning a range that will be more accessible and more fun to own. Having established Tavares' mastery of the basics, we've yet to find out if he knows how to transform a brand, which is what all of the Italian automakers need. At Alfa Romeo, the North American heads told Automotive News that they're still establishing the foundations of a revolution. In doing so, the brand sounds more like the kind of premium automaker it's been aspiring to be since its return in 2008.  Vincent Noirbent, VP of Brand and Product Planning for Alfa Romeo on this continent, said the automaker's working a 10-year plan to place itself as Stellantis' global premium brand below Maserati's all-out luxury. We don't know how that's going to work with Lancia in Europe, but we don't get Lancia, so that potential clash is out of our jurisdiction. Autonews phrased Noirbent's message as, "Customer satisfaction and vehicle quality are arguably 'more important' to the brand than sales as it works to build momentum in the U.S." He also said it's more important to build a "sound business" built around the strengths of the brand and that doesn't rely on incentives. A Miami dealer described comments from Alfa Romeo North America boss Larry Dominque as wanting to "make the cars right first, make the [ownership] experience better, and build the value of the brand so somebody will pay an extra $100 a month." In an interview from Pebble Beach, Dominique said a luxury service experience and experiential marketing will also be involved. This will include "concierge services, pick-up and drop-off service for test drives," and when visiting a dealer, "it's the kind of thing where not only could you come in to see beautiful cars, but also do Italian cooking lessons and wine tastings." All the work will take time.

2017 Alfa Romeo Giulia Ti Lusso Drivers' Notes | We've got a crush on Giulia

American car enthusiasts have pined over Alfa Romeos for decades. The automaker stopped importing cars to the U.S. in 1995, with only a brief appearance with the beautiful but exotic 8C Competizione. The 4C followed along a few years later, but it too was a niche product, mainly intended to raise brand awareness than raise sales. That's where the Giulia steps in. As a compact sport sedan, Giulia is Alfa's BMW 3 Series competitor. Sure, the Giulia Quadrifoglio might get all the headlines, but cars like the Giulia Ti Lusso and Sport will be the real volume models. This is an extremely cutthroat segment with high expectations when it comes to both luxury and performance. Alfa has been out of the game for a long time, and the reputation it left wasn't exactly the greatest. Alfa Romeo has a lot riding on this car. Associate Editor Reese Counts: I like this car right from the start. It's a looker. While I prefer colors that pop, the Giulia looks wonderful even in this metallic black paint. The proportions are all perfect, and that iconic grille has rarely looked better. If Alfa does one thing right, its the styling. I felt the same way about the interior. The design is all simple and clean. The seats are particularly nice, with Ferrari-esque ribs down the middle. I'm also a big fan of the wood and leather. Only some cheap feeling plastic bits brought it down. This Giulia has a middling transmission, a good engine and great steering. There's some weird low-speed hesitation from the eight-speed that makes it feel like a dual-clutch. Once you're on it, the shifts are quick and smooth. The Lusso doesn't come with paddle shifters. That's fine. Not every car needs them. Buy the Sport if you want that sort of thing. Power and torque come on quick and effortlessly. It feels every bit as its class-leading (four-cylinder) 280 horsepower and 306 pound-feet for torque would suggest. The 5,500 rpm redline comes in quick and abrupt, making me wish it had a little more room to breathe up top. The steering is wonderful. It's quick and precise but doesn't feel jittery. I'd have to drive the competition back to back, but I think this has the best steering in the class. The wheel feels nice in your hands. Some of the other touch points are a letdown, but Alfa got the driving position and controls just right. Not a , but still a . Good engine, better steering.