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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Watch Alfa Romeo's slightly suggestive lifestyle ad for the 4C

We haven't watched a car ad with this much European panache in quite some time - and let us be clear, we're using the phrase "European panache" in its marketing sense, which is code for "women in lingerie." But it's Alfa Romeo and it's Italy and it's the 4C and what else would we ever have expected? Alfa Romeo USA has posted a two-minute spot talking up the technology and capabilities of the of 4C, with beauty shots of the car augmented by an amorous pantomime between two beautiful people wearing a whisper of clothing and some un-subtle editing; like when the phrase "pure seduction" is matched to the 4C's rear end and... some lovely lady lumps. It's totally safe for work, but that doesn't mean you want it rolling when the boss walks by. And speaking of the above phrase, we're wondering if the coupe's exterior designers signed off on "The inexplicable design of the 4C is pure seduction." Inexplicable? Check it out in the video above.

Mysterious Maserati test mule could be upcoming Alfa Romeo Giulia

Well well well, what have we here? The truth is that we don't know. It seems to be a Maserati Ghibli, but since that model is already out on the market, we're likely looking at something else. Just what is the question, and the answer likely lies in the wheelbase. While this test mule, spied undergoing cold-weather testing in northern Sweden, is clearly wearing the bodywork (and likely most of the mechanical bits) from the Ghibli, it's riding on a shortened wheelbase. Which tells us this could be one of two things: it's likely to be a test mule either for the upcoming Maserati Alfieri sports car, or for the new Alfa Romeo Giulia. The Alfieri was presented in concept form at the Geneva Motor Show back in March, foreshadowing a new sports car to serve as a halo model in the Maserati lineup. The production version is expected to be smaller and nimbler than the existing GranTurismo and positioned against the likes of the Porsche 911, Jaguar F-Type and Mercedes-AMG GT, to name just a few. The Giulia, meanwhile, is slated to be the first all-new Alfa Romeo since the arrival of the 4C last year and the Italian marque's first mainstream model since the launch of the Giulietta in 2010. The new sedan is expected to go after the likes of the BMW 3 Series and the new Jaguar XE, slotting in below the larger Maserati Ghibli that seeks to challenge the 5 Series and XF. If this is indeed a test mule for the new Alfa sedan, the quad tailpipes would seem, as our spy photographers point out, to indicate it's laying the groundwork for the GTA performance version. One way or another, there's something enticing to be coming soon from Italy, so watch this space.