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The new Alfa Romeo Giulia needs to be a BMW beater

The introduction of the Alfa Romeo Giulia as a BMW challenger is a claim that historically has meant that it will not be as good as a BMW. Mercedes, Audi, Lexus, Infiniti, Cadillac, and a few others have tried to loosen BMW's grip on the sports sedan market with little success. It was BMW that was doing the copying when in the early sixties they looked to Alfa Romeo's sport sedans for inspiration. Alfa Romeo's pre-war racing pedigree was second to none, and series production Alfas were sporting twin cam engines, and fuel injection years before BMW. What the post-war Alfa cars did not offer was reliability and an North American dealer network that knew how to service or sell their products. Consequently in 1995 Alfa abandoned the US market. Now it is the Alfa Giulia taking aim at the BMW 3-series. The Fiat/Chrysler group has a lot of resources (think Ferrari), and the engineering chops to beat BMW at its own game, but it will take a long time to build a reliable dealer network, not to mention the quality issues that have dogged them for decades. Alfa will follow what has become a familiar recipe to challenge the 3-series. With 3 sets of trim available, the most affordable model, the Giulia, and further upscale, Giulia ti, both with a turbocharged 4-banger and 276 HP compares favorably with the BMW 328i and the Audi A4. The 505 HP Giulia flagship is shooting for the M4/3. Good luck with that, Alfa. A delayed introduction hints of troubles to come. Unfortunately for Alfa both the Audi A4 and BMW 3-series have millions of dedicated fans, most of whom do not have to be reminded about their automobile's pedigree. Millennial have never had the chance to aspire for an Alfa, and the older generations that still remember them are only a very small share of the market. Alfa has to avoid joining the automotive graveyard of models that have tried to attain BMW's status. Just to be cruel I will mention the Cadillac Cimarron. If you are too young to remember, it was the cheapest Chevy front wheel drive platform with a Cadillac badge. Panned by both GM management and the automotive press, it was a spectacular flop. I hope that the executives of the Fiat/Chrysler group remember it well. We do not need a Fiat in a stylish suit.

Alfa Romeo Stelvio caught hiding under ugly black camouflage

The vehicle you see here, bedecked as it is in camo-shaped warts and baubles, is the Alfa Romeo Stelvio. Behind all that ungainly black plastic hides a jacked-up crossover based on the bones of the upcoming Gulia sedan, which, painfully, we're still waiting to officially launch. Suffice it to say that we're not expecting to see a production version of the Stelvio until much later in 2016. Up front, the well-established rounded-triangle grille that marks the Alfa Romeo marque comes through loud and clear... though it looks a little bit sickly covered in all that cladding. We're sure it'll be appropriately prettied up for production, and we're equally certain the slit-like headlamp cutouts are hiding stylish swept-back lighting units. We can't make out much of the Stelvio's bodysides, but we see some nicely aggressive rolling stock to go along with what appears to be a pretty steeply raked greenhouse. View 10 Photos That incongruously shaped chunk hanging off the back glass was likely tacked on to hide the shape of the actual tailgate, and perhaps there are some sensors or computers hanging around inside the box to feed more data to engineers. There's no telling what's powering this Stelvio mule, but it could be a version of the 2.9-liter, 505-horsepower, twin-turbo V6 that we can't wait to sample in the Guilia Quadrifoglio Verde. For production, expect four- and six-cylinder options, in both gasoline and diesel flavors, depending on where the car is sold. We can clearly see the Stelvio is out on the road, generating test miles ahead of a hoped-for release in early 2017. The next logical question, then, is this: Will Alfa Romeo actually launch the Stelvio on time? Related Video: Image Credit: Brian Williams/Spiedbilde Spy Photos Alfa Romeo Crossover Future Vehicles alfa romeo stelvio

It only took 2.5 years to create the Alfa Romeo Giulia

Automakers are capable of some remarkable things. Take Alfa Romeo, for example. A new vehicle generally takes four to five years to go from conception to production, but with the stunning new Giulia, the iconic Italian brand allegedly did it in less than three years. That's according Chief Engineer Philippe Krief, who spoke to Car about the, um, car. "You ask every carmaker: doing a car in two years, everyone will tell you it's not possible," Krief told Car. "The industry standard says four, the longest say five years, everywhere in the world. We had to do it in two and a half years. [Sergio] Marchionne said – and he's right – the only way to achieve that is to be different." Remarkably, this was done with just 11 people, handpicked by Krief. This so-called Skunkworks approach allowed for fast decision making and brainstorming, and consequently, stuff like the torque-vectoring system and active aerodynamics on the Quadrifoglio. While we love talking about Alfa's notorious Cloverleaf trim, Krief also let some details slip on additional members of the Giulia family, beyond the 510-horsepower, 3.0-liter, twin-turbocharged V6 model. We can expect to see those in a few months time, at the 2015 Frankfurt Motor Show. And yes, that could include a four-cylinder model and a diesel V6. "Probably," Krief said, when asked about a four-cylinder model. "And we are package-protected for V6 diesel, we can install it in the car and after we can decide whether to put it in or not." So there you are. While the big news remains the Quadrifoglio, Alfa is set to expand the Giulia's engine range, and it'll do so very soon. Stay tuned. Related Video: